What do you do with your "Unsubcribe" list.. [Aweber]

W

W4teringen_west

New member
Jan 4, 2010
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I have a couple thousand emails in my unsubscribe list in Aweber and im about to delete them...

.. Or is there something else to do with them?


What do you do with your unsubscribe lists??
 


LOLOL keep mailing them of course

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Well, if you are one of the internet marketing goorus out there, you upload them to constant contact and keep on mailing.
 
keep them in a list marked for supression that way they can be removed from other lists as you get more subs or change lists etc
 
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keep mailing them, their act of unsubscription will lead to their downfall as they have just labeled their email 'active' by doing so :)
 
Why not just focus on getting more opt-ins or better optimizing the list you have so you get less opt-outs. 5-15% opt-outs is acceptable in my opinion, if its higher your either hitting them with shit they don't want or you need to rework how and what is delivered so it converts better. Basically what I'm saying is focus on the positives.
 
vinnythejinny said:
sell them to russian spammers for $5 per email. You profit and they PAY for "unsubscribing"
Click to expand...

I wish I could do this...not for regular people who quietly unsubscribe...but for these who :
1. Subscribed and confirmed
2. Cannot find the unsubscribe link - right below the subscribe link
3. have to use my contact form and write UNSUBSCRIBE in big yelling letters, plus threaten me if they get any more emails.

I only send out a weekly update. I can't imagine how big emailers - like the gurus - deal with this.
 
bitsdawg said:
I wish I could do this...not for regular people who quietly unsubscribe...but for these who :
1. Subscribed and confirmed
2. Cannot find the unsubscribe link - right below the subscribe link
3. have to use my contact form and write UNSUBSCRIBE in big yelling letters, plus threaten me if they get any more emails.

I only send out a weekly update. I can't imagine how big emailers - like the gurus - deal with this.
Click to expand...

Those are actually not the worst, you can hire someone for pennies to manually remove those. The worst are those who quiet click "Spam" on your email in their free e-mail provider and quietly fuck up your sender score and deliverability. Not as much of a concern with 3-d party solutions such as weber, but if you're doing your own mailing from your own servers/IPs, that's what quietly fucks you. It's really in your interest to make the Unsubscribe button as prominent as possible.

As far as what to do with them. If you're hosting your own unsubscribe page (which you're not) - you could hit them with offers right after they un-subscribe - same ZIP submit idea that was offered or anything. I think it would be interesting to send them to a CPA offer of an anti-spam software or service right after they un-subscribe. You could even monetize the un-subscribe page with a display ad ;) Pizza Hut would be happy with 1 more impression :)
 
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