Nope, 0 months of coding experience (excluding HTML). I thought it might help being chucked in at the deep end, to learn quickly. Thinking about it, however, it may be better to hire someone. And coding will help me in the future with my marketing.
So, how much time do you guys reckon I could get a Filipino to do it in? (or possibly an Indian, but they're a bit expensive in comparison)
I'm not quite sure why you want to waste your time and money on this, to be perfectly honest. Let's take a look at the bigger picture:
You are trying to reinvent the wheel with respect to project management back-ends. There are decent alternatives out there that are reasonably priced. Judging from your other threads, I'm assuming you don't have massive capital to invest and completely blow the competition out of the water. If you want to outsource it to some third-world country for a few hundred/thousand, do you really see yourself getting an amazing platform that is going to be better than Basecamp, SugarCRM, etc? Why not just invest this time and money on acquiring new clients? You're essentially a web design middle-man, so you aren't actively coding or designing, which indicates to me that you have time to manage your clients in a way that will be better and more personalized than some shitty back-end.
Speaking of clients, you seem to think that having some kind of custom management tool will be a major selling point; i.e., you are somehow more "prestigious" because of this. You also are going after mid-range clients. Who are these people? Small brick and mortar businesses? Presumably, these clients know close to zilch about web development or the Internet, and they are just looking for basic sites. Is it realistic to assume that those potential clients give a shit about some custom back-end platform? They are going to be much more impressed with personal attention to detail and having a contact - you - guiding them through the project. If anything, pawning them off to your automated system managed by a VA in a developing country is going to hurt you.
It seems like you want to build this outsourced "set it and forget it" empire, but does web design as an industry really lend itself to mentality?