What Goes Into a "Good" Dating LP?

That's a really bad conversion ratio.

On first glance I would say your ad copy needs a facelift. Badly.

And the offer is probably whored out as well.

You could create an ad that says just "Click here for dating" and get better ratios than that.
 


ctfd1 said:
Headline attracts, adcopy sells. Maybe you're just generating a lot of curiosity without actually telling people what to expect?
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I think this is definitely part of it. Revising ad copy now to be much more specific.

MrBradshaw said:
That's a really bad conversion ratio.

On first glance I would say your ad copy needs a facelift. Badly.

And the offer is probably whored out as well.

You could create an ad that says just "Click here for dating" and get better ratios than that.
Click to expand...

Ok, got it. I think it's probably a mix of my poor ad copy only generating curiosity and not definitively stating they need to sign up as well as the offer being pretty tired. I'll try out some more ad copy before switching offers though since my ad copy is definitely not helping the stats.

Thanks for the feedback guys, helps big time.
 
For the people uploading 50...100....150+ ads at a time to test...how do you give each ad a fair shot at determining whether it's a keeper?

Even with a set of say ~20 ads (on FACEBOOK) all the impressions go to ONE ad EVERY SINGLE TIME, and I'm left with a few ads that never get impressions.

I'm sure you could break up these ads into duplicate campaigns, but then it becomes a nightmare to track duplicate campaigns (not to metion that the campaign is already split into male/female and different age groups)
 
Hey guys I'm pretty new to all this. Just a quick Q. Why aren't you direct linking from Google Adwords to POF? Is it b/c Google has banned all affiliate direct linking? I tried out DL a couple of times on other products (non-dating) and got slapped around pretty badly. Those two products were fitness / diet related. Didn't even stand a chance. I even tried building a LP, buy ads from Google to that LP, the LP has an clickbank hoplink which I masked with another domain, and Google disapproved my Adwords campaign in less than a minute.

Any insights? Are all DL's or similar attempts indeed banned by Google?
 
IM Noob said:
Hey guys I'm pretty new to all this. Just a quick Q. Why aren't you direct linking from Google Adwords to POF? Is it b/c Google has banned all affiliate direct linking? I tried out DL a couple of times on other products (non-dating) and got slapped around pretty badly. Those two products were fitness / diet related. Didn't even stand a chance. I even tried building a LP, buy ads from Google to that LP, the LP has an clickbank hoplink which I masked with another domain, and Google disapproved my Adwords campaign in less than a minute.

Any insights? Are all DL's or similar attempts indeed banned by Google?
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Update: Just for the sake of chronicling this adventure, I swapped out offers to a different offer, re-wrote my copy and now I'm breaking even on my campaign. Working on getting profitable but I'm direct linking and it's working out just fine. Thanks for all the help everyone.
 
EricVonDoobie said:
Update: Just for the sake of chronicling this adventure, I swapped out offers to a different offer, re-wrote my copy and now I'm breaking even on my campaign. Working on getting profitable but I'm direct linking and it's working out just fine. Thanks for all the help everyone.
Click to expand...


That's on FB right? International offer i'm guessing you started with?
Keep on split testing your good ads, track them & you'll do great!
 
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