I'm trying to understand media buying. To me it seems to be a process of buying advertising space exclusively on a high traffic site.
- Media buying mostly based as CPM model?
- As publishers, you have to find and contact this sites yourself?
- I'm wondering if their a companies who deal media buying (connect publishers with site owners in their niche).
Today I say an acai flog ad on bbc.com technology page. when I hovered over the image, the links were pointing to doubleclick. I went through doubleclick website. I read about their MediaVisor product. It seems doubleclick is for big publishers only? Are there good companies for smaller publisher that I contact?
-G
- Media buying mostly based as CPM model?
- As publishers, you have to find and contact this sites yourself?
- I'm wondering if their a companies who deal media buying (connect publishers with site owners in their niche).
Today I say an acai flog ad on bbc.com technology page. when I hovered over the image, the links were pointing to doubleclick. I went through doubleclick website. I read about their MediaVisor product. It seems doubleclick is for big publishers only? Are there good companies for smaller publisher that I contact?
-G
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