What is the biggest PIA when creating landers?

mpbiz said:
The 2-3 step process where the user is actually clicking a submit button is used by most advertisers. Go look at diet and bizopp offers and you'll notice they only collect basic info up front, but once again the user is clicking submit.

If what I'm talking about isn't possible to code, which I find hard to believe, then the only other option would be to record the users screen with something like mouseflow or clicktale, but then you need someone to watch videos.

There has to be a way to capture the data as it is typed, and I'm sure some of the major advertisers have users all the time that fill out some basic info, never hit submit and leave.

Not sure how the user would feel though if you called them or emailed and they knew they never hit submit.
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Can be done with AJAX pretty easily, it's a similar principle as instant form validation while the user types

IMO the issue here is the person technically didn't give you consent to use his data since he abandoned the form.
 


How easy is it for non-developers to create the 2-3 step process forms? Are the dumbed down solutions for people or would this be beneficial to you guys?
 
mpbiz said:
Not sure if I'm understanding you correctly but I could have sworn I remembered reading on directresponse.net last year that some advertisers have forms where if the person fills out name, email, or phone and then bails without submitting any data at all the form still captured the data as soon as they typed it.

I tried finding a solution for this and everyone basically told me this won't work, it's illegal, etc. but I could have sworn I read about advertisers using it.

Don't even know how useful this would really be but I get obsessed with things when I can't figure them out and this thread just reminded me I never figured that one out.
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AJAX + MYSQL DB + PHP(OR preferred programming language)

This should get you guys started down the right path:

save data through ajax jquery post with form submit - Stack Overflow

Basically, as soon as they fill out one field and click on another field, the data would save to your MYSQL database, therefore not need need them to even submit the information. Not difficult to do at all.

Edit: Here is an article about this technique in further details: http://tipsfor.us/2008/11/21/stealt...o-save-form-data-without-submitting-the-form/
 
JoseArmando said:
Can be done with AJAX pretty easily, it's a similar principle as instant form validation while the user types

IMO the issue here is the person technically didn't give you consent to use his data since he abandoned the form.
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This. Just have ajax capture the data from each form before the submit button. It would be pretty easy. But how many extra clients would you capture with this and would it be enough info to do anything with is the problem.

You are better off making a better sell and then asking the user for something simple. Like mpbiz said most all offers do this since it is standard practice and general psychology. Its easier to get the customer to commit to something smaller at first. The act of them committing to anything breaks down a mental wall and makes it easier to get them to commit to more. Selling 101 here.

I don't understand though what extra data you want from the user. If you want more information in steps make your landers in steps. First get the name and email and add it to your list, then direct them to the next part of the lander.

If you can't get a name and email from the first lander then you need better copy not some gimmick to get partial information.
 
BeerNuts said:
This. Just have ajax capture the data from each form before the submit button. It would be pretty easy. But how many extra clients would you capture with this and would it be enough info to do anything with is the problem.

You are better off making a better sell and then asking the user for something simple. Like mpbiz said most all offers do this since it is standard practice and general psychology. Its easier to get the customer to commit to something smaller at first. The act of them committing to anything breaks down a mental wall and makes it easier to get them to commit to more. Selling 101 here.

I don't understand though what extra data you want from the user. If you want more information in steps make your landers in steps. First get the name and email and add it to your list, then direct them to the next part of the lander.

If you can't get a name and email from the first lander then you need better copy not some gimmick to get partial information.
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I'm not interested in capturing user information prior to a submit.

I want a 2-3 step process to maintain user information that has been submitted at each interval. Each interval will feel like a final submission, but then immediately upsell the user to qualify themselves further. I don't do a lot of lead capture outside of local, so forms like these are hardly necessary until recently. It sounds like this gets used often in bigger niches. I'll have to look around.

I just wanted to know how easy it is for marketers to create these 2-3 step forms. Scott says gravity forms works well for this. I've used it quite a bit, but outside of Wordpress, what else? Wufoo?

I'm thinking of Dreamache's photoshop tool Wisebanner that automates banner ad creation. Forms can be a pain in the ass, especially when you need them to behave in the manner I described. Setting them up is no easy feat. I've already created a hacked up way to implement them for myself, but I'm wondering if I'm the only one needing a solution like this, or if I'm just reinventing the wheel. I side with the benefits of not using wordpress in some cases, so this is helpful in those situations.
 
The biggest PIA when creating landers for HBWA's offers is that BlokBlok is out doing Crossfit all the time, and when he's on Photoshop he's busy making HBWA pics like:

destroy-peasants.png


and answering tweets like this:

1AfnZg7.png
 
mpbiz said:
Not sure if I'm understanding you correctly but I could have sworn I remembered reading on directresponse.net last year that some advertisers have forms where if the person fills out name, email, or phone and then bails without submitting any data at all the form still captured the data as soon as they typed it.

I tried finding a solution for this and everyone basically told me this won't work, it's illegal, etc. but I could have sworn I read about advertisers using it.
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JQuery + onkeyup event - this would be very easy. Legal? I don't see what would be illegal about it. Guess you couldn't email them unless you had some very shady TOS and even then it could be tricky
 
boatBurner said:
I'm not interested in capturing user information prior to a submit.

I want a 2-3 step process to maintain user information that has been submitted at each interval. Each interval will feel like a final submission, but then immediately upsell the user to qualify themselves further. I don't do a lot of lead capture outside of local, so forms like these are hardly necessary until recently. It sounds like this gets used often in bigger niches. I'll have to look around.

I just wanted to know how easy it is for marketers to create these 2-3 step forms. Scott says gravity forms works well for this. I've used it quite a bit, but outside of Wordpress, what else? Wufoo?

I'm thinking of Dreamache's photoshop tool Wisebanner that automates banner ad creation. Forms can be a pain in the ass, especially when you need them to behave in the manner I described. Setting them up is no easy feat. I've already created a hacked up way to implement them for myself, but I'm wondering if I'm the only one needing a solution like this, or if I'm just reinventing the wheel. I side with the benefits of not using wordpress in some cases, so this is helpful in those situations.
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Use php sessions to pass/log the users data between pages.
 
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