What technical skills do you need to succeed online?

avatar33

avatar33

e-Hustler
Dec 5, 2009
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Calgary, AB
So.... I have a friend that really wants to get into online marketing. He doesn't have any kind of training or experience. He just really wants to get into it and he asked me what he should work on. I honestly didn't know how to answer him. I mean, we all do a bit of everything. Some of us come from a designer background, others from a programming or marketing background. It's really hard to guide someone that doesn't come from any of these 3 areas.

What should he learn first? What do you think are the most important technical skills needed to get into internet marketing?

Order these skills from most important to least important:

- Programming (basic stuff HTML, CSS, etc...)
- SEO/SEM/SMM skills
- Web Design skills (Logos, landing pages, color psychology, etc...)
- Content Writing skills (good quality + fast delivery)
- CMS & Domaining skills (Buying domains, Installing WordPress, setting up DNS, etc...)
 


- SEO/SEM/SMM skills
- CMS & Domaining skills (Buying domains, Installing WordPress, setting up DNS, etc...)
- Content Writing skills (good quality + fast delivery)
- Programming (basic stuff HTML, CSS, etc...)
- Web Design skills (Logos, landing pages, color psychology, etc...)
 
Online marketing is a very diverse field he should either pick a skill within it and master that or go to school to get some useful background or try to get a job at a place that does some of that stuff for a while and they'll train him and pay him so he won't have to learn on his own dime.
 
1. Sucking Matt Cutt's Cock
2. Advanced Dickrolling Techniques
3. Conspiracy Gossipping
4. Blackhat link blasting
5. Haggling with Indians and Filipinos.

..That should do it.
 
What to learn depends on what the goal is. If the goal is money, the biggest potential is writing. JK Rowling's estimated net worth is almost two billion dollars, James Patterson earns about 50 million bucks a year, Stephen King makes over 30 million bucks a year when he's not in rehab, and so on.
 
Hmm I think it depends on the stack you hold. Of course the biggest advantage is to know everything about marketing, finding and setting campaigns etc. But if you only focus on this, then you'll need a shitload of bucks for stuff like cms setup, design, content, codings and so on. I started as a coder. I wrote myself some scrapers and found out how useful it was to know all this stuff about coding. Since then I've never stopped doing it - it's everday work to me. However, some skills are not as skill'd as they should be - You can't do everything at the same time but you need at least the basics of everything.

So if someone want's to earn money online, ask him what his interests are. Is he good in writing code? Is he good in advertising products?... You can make a decent amount with every skill you mentioned. Anyway, here's my estimation which worked for me:

- Programming (basic stuff HTML, CSS, etc...) + "Advanced Stuff" - C#, Java etc...
- SEO/SEM/SMM skills
- CMS & Domaining skills (Buying domains, Installing WordPress, setting up DNS, etc...)
- Web Design skills (Logos, landing pages, color psychology, etc...)
- Content Writing skills (good quality + fast delivery)
 
Putting plans into action. It is the most important thing.

He may pick any one of them according to his interests and skills. However, content writing or small link building services might be a place to start since they would give him some instant money and boost his confidence first (wow I have made some money) but he should think of moving to the next level in business while making monies. He can start with more legit models such as Programming, Designing, etc if he will be patient and confidence enough until get success, otherwise he may give up in the middle like most of the people.
 
1. CMS & Domaining skills (Buying domains, Installing WordPress, setting up DNS, etc...): Can't really run an online business without knowing how to set up a website, likewise you need to at least know how to post content, even if you choose to outsource the writing.

2. Content Writing skills (good quality + fast delivery): Even if you have the money to outsource this it's always good to know how to cpoywrite yourself. How can you judge someone's writing if you don't even know how to copywrite for yourself?

3. SEO/SEM/SMM skills: Good SEO will make you money, money that you can obtain with hard work and not too much initial investment required.

4. Programming (basic stuff HTML, CSS, etc...): With all the different CMS options today that handle your website for you HTML and CSS are really REQUIRED skills but there's definitely something you should pick up at some point, at least the basics.

5. Web Design skills (Logos, landing pages, color psychology, etc...): Focus on getting SEO traffic and such first before you start tweaking your site for optimal conversions. No point in having a kickass conversion rate if you haven't gotten your traffic straightened out.
 
#1 knowing how and who to source things fom when lacking any of the above
#2 ability to read and interpret results
 
There's not a single skill on that list that can't be learned.

EDIT: Misread. "Succeed online" is too broad.
 
I wouldn't say any "skills" are really needed. You just have to understand things. One this is needed though:

MONEY

If he can learn WordPress or other platforms and come up with ideas he can do this.

1. Come up with a great product idea that will benefit people (this could be a WordPress plugin or a theme for example)
2. Pay someone to make it/outsource
3. Bring that idea (when it's finished) to a marketer that converts and make a JV partner
4. Profit + Get an email list from all your buyers for future products you create or for affiliate sales

Skills definitely helps if you need to make your own sales page (but most JV partners will do this for you), do your WordPress installations and to have the knowledge that whatever you're creating will be beneficial to your customer.
 
#1 Know how and what to outsource
#2 know where to outsource

If you are good at those 2 things you can suck dick at SEO, be unable to write a single article and know nothing about programming, CMSs and shit.
 
One of the biggest skills is knowing when you are going to be better off paying somebody else for their skills. I am a marketer and an affiliate manager. If I nee programing, I am really most likely going to go pay a programer. It actually took me years to convince myself that was okay but it saves me so much more time to do my real work.
 
The first thing he needs to do is try to fit in on WF. If you can't fit in and be accepted into this group then there is no hope. Online marketing is a face to face business after all.
 
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