What traffic sources are forbidden for dating offers, and which are desirable?

[Sarah_BO]

Every day we receive lots of questions from publishers among which the most common one is: what traffic sources are allowed for the particular offer promotion in dating niche. The most important word in the previous sentence is PARTICULAR offer! Though there exist certain general sources approved by most of advertisers, it should always be borne in mind that each dating offer may have it’s own restrictions that should be observed.

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We'd like to cover first the commonly approved sources for most of dating offers.

Approved sources:

- paid CPC traffic (ad networks)
- display traffic
- email traffic (spam is strongly forbidden!)
- social media (not all merchants approve this source)
- SEO (search traffic)
- blogging
- contextual ads (and again not all advertisers admit it as a good source)


And now let’s review the sources which are more often treated by advertisers as non-desirable.

Most frequent forbidden sources:

- email (sometimes advertisers don’t allow it)
- chat (though some merchants allow chat traffic)
- social media (some offers strictly forbid this source)
- SMS traffic
- content locking (strongly forbidden!)

And it goes without saying that such methods of advertising as bots, manual or automatic lead generation, incentive tools, spam are all taboo! By using any of them, publishers will definitely be blacklisted by the advertiser with a risk of 100% leads rejection.

Dear webmasters, what affiliate sources convert best for you in dating niche?

 

[Shiningsun]

Thanks for the article. It's kinda strange you did put SMM and email in both forbidden AND approved tables though, both definetely approved if used correctly.

 

[Sarah_BO]

The sources described above were dragged from the most common restrictions set up by advertisers for affiliate networks. There is really a collision that one and the same method can be both - approved and forbidden by different merchants.

The main idea of this post is for webmasters to read carefully restrictions for each offer prior to start promotional campaign. And @Shiningsun thank you for your comment as you are 100% right saying that the main point is to use any method correctly.