What would you value this site at?

I may consider it. I'll see how bad this auction goes and where my time is. We are currently documenting my wife's weightloss transformation and plan to market it afterwards. I think thats a better use of her time.
 


I may consider it. I'll see how bad this auction goes and where my time is. We are currently documenting my wife's weightloss transformation and plan to market it afterwards. I think thats a better use of her time.

If you can show some moderate success with a converting offer, you'll be able to bring a lot more at auction with a site that earns.

If you could somehow manage to find someone that actually HAS diet offers, you could throw some banners in rotation and see what comes back. You might decide not to sell the site if it performs, or maybe you just sell it for 4x what you are asking now.
 
If you can show some moderate success with a converting offer, you'll be able to bring a lot more at auction with a site that earns.

If you could somehow manage to find someone that actually HAS diet offers, you could throw some banners in rotation and see what comes back. You might decide not to sell the site if it performs, or maybe you just sell it for 4x what you are asking now.

The problem is our traffic came from FB referrals as a result of my wife's active participation in specific communities. We stopped that to make room for time, and traffic significantly dipped. So while the community is receptive, generating the content and the community presence is just a timesink.
 
If you can show some moderate success with a converting offer, you'll be able to bring a lot more at auction with a site that earns.

If you could somehow manage to find someone that actually HAS diet offers, you could throw some banners in rotation and see what comes back. You might decide not to sell the site if it performs, or maybe you just sell it for 4x what you are asking now.

I'm sure it's really hard to find people around here with diet offers. IF ONLY SOMEONE KNEW SOMEONE THAT HAD DIET OFFERS.

(PM Grindstone. But for realz.)
 
It sounds like to me that your wife did a better job with it than you might think. 15k in July is definitely respectable. I would hang onto the site for at least a few months, follow I2E's advice about the diet offers (and maybe a few others that may appeal to women), spend some time and $$ on SEO and talk your wife into continuing on with the site. You are getting some solid traffic without ranking well, so if you can get this site some organic traffic, you could be sitting on a gem.
 
Do you have Analytics stats?

This site has a couple key things going for it that makes it better than 95% of the other sites being offered on Flippa. Depending on what Analytics shows, whoever buys the site (if it even gets sold) will likely get it for a steal because of your lack of attempts to monetize it.
 
If you can't make any money with the diet ads idea and the auction is a flop...

Think about setting up a email list. Get her to do her facebook thing to get as many people as you can onto an email list. Then hit them up with offers.

Or you can sell the list, rent the list, or do some list building with other people to grow it into something bigger.
 
If you can't make any money with the diet ads idea and the auction is a flop...

Think about setting up a email list. Get her to do her facebook thing to get as many people as you can onto an email list. Then hit them up with offers.

Or you can sell the list, rent the list, or do some list building with other people to grow it into something bigger.

I do have analytics data attached to the web site, I believe Flippa has it integrated with the listing. I also have a mailchimp with ~103is he-mails that was pulled during the launch date countdown for the web site back in May
 
The site is less than 1yr old, doesn't rank for any particular phrases that are worth $$ and it's has basically zero revenue. The one thing it does have is unique content so I would really be focusing on that in the description of the auction.

As already mentioned above, you really need to start at $1 with a site like this. Honestly, I'd be shocked if anyone on flippa paid $600.

The Flippa blog has a ton of "how to sell my site" type posts... here is one of many that will help you out.

http://flippa.com/blog/guest-post-5-ways-to-value-a-website/

After reading that I noticed a site that was sold for $9000 back in January, so I looked where it is now...Talk about getting fucking owned.

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this site has huge (ranking) potential, I went to do a quick valuation of it and I got stuck on the site reading a few of the articles.

Your brand/domain name is AWESOME (trademark that shit)

While I do agree with a lot of the above posts, those are all the "standard" questions to ask when valuating a site, and many times there is a lot more to it. A brand alone could be worth 5 figures with 0 PR and 0 revenue - but you need to know how to sell it.

Flippa is *pretty much* geared towards this crowd. For instance if you are trying to sell to a peer or a competitor, chances are they've never heard of flippa and aren't even aware of your existence. That being said, you might want to contact:

-competition
-some .gov's
-bloggers

I'd definitely look into doing /forum. This isn't your average ubiquitous niche that you see all over, you could really corner the market with some good targeting.

You are getting a ton of feedback here, and you have numerous options that you probably did not have before. I'd probably hold back on that auction unless it really starts poppin.
 
this site has huge (ranking) potential, I went to do a quick valuation of it and I got stuck on the site reading a few of the articles.

Your brand/domain name is AWESOME (trademark that shit)

While I do agree with a lot of the above posts, those are all the "standard" questions to ask when valuating a site, and many times there is a lot more to it. A brand alone could be worth 5 figures with 0 PR and 0 revenue - but you need to know how to sell it.

Flippa is *pretty much* geared towards this crowd. For instance if you are trying to sell to a peer or a competitor, chances are they've never heard of flippa and aren't even aware of your existence. That being said, you might want to contact:

-competition
-some .gov's
-bloggers

I'd definitely look into doing /forum. This isn't your average ubiquitous niche that you see all over, you could really corner the market with some good targeting.

You are getting a ton of feedback here, and you have numerous options that you probably did not have before. I'd probably hold back on that auction unless it really starts poppin.

Yah, I'm not going to lie, I lubed up pretty good before making this post b/c I expected some kind of ass reaming. I'm actually really impressed with the feedback, and slightly motivated.

I really believe this site has huge potential. I mean, if you were really interested, I could tell you about the original version of the site that was custom built for buying/selling used items hyper-locally per military base. This had an awesome reception initially, especially out here in Hawaii. But I wanted to make the software better, so I decided to scrap it, keep it content-only for a while, and learn more about RoR.

Timing is critical right now. I'm pressed for time and for passive income.

I could tell you guys so much about the military spouse vertical, things I don't see any marketers capitalizing on simply b/c outsiders don't understand this culture, it's a strange one.

I've even found a military spouse facebook community pulling in 30k+ likes, and each of this woman's posts gets over 500 likes in minutes with tons of interaction. I tried to approach her, but she wasn't having it. So I registered who brand domain, and have considered hi jacking her community. Problem is, I'm not sure I feel ethically okay about that, nor do I really think it's a wise investment of time under the circumstances.

Someone should just jump in this vertical with me. Splitting the load, pawning the simple shit on the wife, we could kill it, I really do believe.

But it's not sure-fire, and I need something that requires a little less testing at the moment.

I don't mind outing this niche. It's a good one, have at it. But I seriously think marketers continue to miss the mark on military spouses. You really can't grasp how fickle and fucked these women are until you live in this community for yourselves.

But thanks again everyone, this has turned into a gem of a thread.
 
The site is less than 1yr old, doesn't rank for any particular phrases that are worth $$ and it's has basically zero revenue. The one thing it does have is unique content so I would really be focusing on that in the description of the auction.

As already mentioned above, you really need to start at $1 with a site like this. Honestly, I'd be shocked if anyone on flippa paid $600.

The Flippa blog has a ton of "how to sell my site" type posts... here is one of many that will help you out.

http://flippa.com/blog/guest-post-5-ways-to-value-a-website/

I am a Flippa buyer and the one thing I absolutely try to avoid are sites that are ranking for good keywords. Because if the site owner thought those rankings were stable they'd sit back and collect their money each month. I wouldn't trust a site SEO'd by anyone else; who knows how lazy or sloppy they were or what update they are going to get hit by.

Sites with a natural following/brand are always what I go after. The ultimate litmus test for me is if the keyword "brand" shows search volume in the Google Keyword tool. Or I go to the Alexa listing for the domain and one of the "top search queries" is the brand itself (meaning the site has brand recognition). Those sites have some staying power, so I can buy them at 10 months revenue and not have to worry about them disappearing overnight.

Basewives.com isn't that yet (it is too small) but it has a lot of the ingredients for that.
 
You guys have given me some serious ideas.

And my months-long sleep deprivation continues.
 
Just a bit of advice - always put your starting price at $1. It attracts bids, which attracts bids, which attracts bids...you see where I'm going with this right? Nothing like a bidding war to get more than you deserve for a site.

You deserve what the market will pay ;)