What's the hype with Pinterest?

This thread proves that not a single person on this site TRULY knows how to market to women in the prime 25-50 demographic.

I include myself here.

I've looked at that site and it absolutely boggles my mind. Andrew Scherer is probably the closest we'll come.

There's really a great market for us to learn how to write effective sales copy to these women. Or, lack of sales copy, as this Pinterest shows. I certainly haven't tapped the knowledge whatsoever. The question is, should I even try? I don't know if my brain will ever figure that shit out.
 


^^^ scottspdf,

OK I get what you're saying with regards to Pinterest itself, but this doesn't mean we can't somehow steal this model to sell women more skin care shit or whatever we're pushing.

Analyzing Pinterest's 'product mix' is a good idea, but that's thinking too small. There's clearly something we're missing on how to get women interested in stuff. Something on a deeper psychological level. More aesthetics is clearly one thing.
 
There's clearly something we're missing on how to get women interested in stuff.
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I agree.

I think the short answer is a lot of social/sharing/interaction and very little marketing.

I am NOT claiming to be an expert on this shit.

I DO think there's money there.

I think the allure is giving people a place to talk about photos/topics that interest them. I think that anyone who dedicates time to providing value there can figure out a way to eventually cash in on it.

I think you need to look at social media as a whole, from Myspace, Twitter, Youtube, Google+, Facebook and LinkedIn... And IF that's been worth your time and you still have time to build up a presence on Pinterest, go for it.

If it aligns with your biz model it makes sense.

For me, if I'm selling skin creme (I do) there are tested/proven ways to do it. Direct mail, SEM (where they're searching for a solution), Facebook (where you can nail down demographics), media buys, etc etc...

I look at the big picture and think about the fastest way to go from $0 to profit.

Looking at Pinterest, I can't target ads, I can't target buyers or problems and it makes no sense to me, personally, right now, to waste time building up a "presence" on a site that in my eyes is very much designed to be browsed by a market who's not there to spend money.

Yeah, it's an opportunity. There's a lot of eyes there.

People will bank.

But I know plenty of people who are "experts" at "social marketing", who spend hours on the top sites, who will spend hours on Pinterest but at the end of the day have fuck all to show for it.

I agree there's opportunity there.

But I think there are much bigger, faster and easier to reach markets in established channels. I'd rather try "I'll pay $x to see $y return in a week" than "I'll spend months on this and hope it pans out"...

And that's not me saying there's anything wrong with Pinterest. The opportunity is definitely there.

That's just me saying, from my personal point of view, that there are better opportunities and markets for immediate ROI than Pinterest.

I have a word for people who spend all day networking on social media - "unemployed".

The flip-side is yeah, it can be powerful. It just depends on your strategy. I have no doubt there's a fortune there. And I have no doubt there are countless fortunes in places other marketers leave behind for the next "shiny thing" in social media.

From a purely marketing POV, I'd rather deal with markets actively searching for solutions to their skin problems than engineering a social media campaign to try and convert random chicks browsing pics of Twighlight boys into potential buyers.

That's just me.

And that may very well change.

Your quote...

There's really a great market
Click to expand...

My gut reaction "I'll take the markets that pay over those with potential"...

There's definitely potential here. But for now I have zero time to focus on markets that don't pay me. Short-sighted? Maybe. But the thought process has always worked well for me.

I'm not diving in, but I definitely have both eyes on it.

If you can monetize I'd do it as fast as you can. It depends on your model and strategy.
 
TIL: Pinterest is good for people that make balloon arches

Spiral%20Arch%20%26%20Crazy%20Columns_full.jpeg
 
Sons, I am disappoint.

Some of you neckbearded mouth-breathers need to leave the basement and socialize with some wimminz. This shit is hotter than a priest's nuts in an elementary school.

I've already had a few desserts, meals, and decorations appear at my house... "oh, I got it from Pinterest."

Jump on it bois. 25-50 yr old women.

Sent from my iPad using Tapatalk HD
 
scottspfd82, your enter key must be worn the fuck out. You don't need all those god damned spaces man. Are paragraphs too mainstream for you?
 
it is a great demographic, they are very impulsive - this site looks fucking retarded

live case study: my wife and her two friends in living room right now (rolled up in an A8)
i interrupted their perezhilton.com session and they stated...

"What the fahk is thaaaat?...."That is soooooooo geeehy, take that off the screen please now thanks bye" "Ewww grossss"
 
My mind was also full of fuck the first time I looked this, but the format isn't really complicated or anything. The confusion for the typical male comes from not being able to understand why someone would want to look at and keep track of 500 photos of cupcakes and shoes.

These two links below will help the average wickedfire member better understand :

i-Pic

queer things
 
scottspfd82, your enter key must be worn the fuck out.
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Honest answer, I fly through forum posts. I'll generally err on the side of breaking up too much text vs. putting out huge intimidating blocks. But looking back over the post - point taken.

And this...

He's a copywriter it improves readability by 92.736%
Click to expand...

Write enough promos to the biz-opp and weight-loss markets and see if you don't start communicating in grunts and hand gestures too.
 
I really can't figure out wtf is going on there...it's like one big cluster fuck of cluster fucks...





 
scottspfd82 said:
Write enough promos to the biz-opp and weight-loss markets and see if you don't start communicating in grunts and hand gestures too.
Click to expand...

Review copy pleeeze

m0rtal said:
Gfs7e.jpg
Click to expand...

No joke, I honestly think a person could retire off of simply making everyday things into penis shapes objects. Toothbrushes, pencils, clocks, tv's, christmas trees, tacos, mimes, alcohol, cocaine, rabbits, mushrooms, Albuquerque, space, time, fuck...



shawnhag said:
live case study: my wife and her two friends in living room right now (rolled up in an A8)
i interrupted their perezhilton.com session and they stated...

"What the fahk is thaaaat?...."That is soooooooo geeehy, take that off the screen please now thanks bye" "Ewww grossss"
Click to expand...

Divorce...right the fuck now.
 
Either you guys are bs'ing/being tight lipped or I'm just surprised a board full of marketers haven't heard about this site, especially with the recent controversy about their method of monetization. My wife, who cant even tell the difference between a sponsored and organic link in google, has been active every day on this site since last year, spending $$$.

This place is basically the "new" social bookmarking, using images, currently dominated by young and mid aged women with money. Run the demographics. A lot of them share useless shit such as recipes and a lot of them share pictures of retail goods that they like/purchased. Other women see pictures of those goods, think holy shit that would look good on me. They "repin" things, put them on "boards" and a load of other shit that fascinates them. Under those images is generally a link where that good can be purchased. A lot of those women act on impulse and buy the good, especially if they see a lot of other women liking it (social proof).

Now that picture of the good, it could've came from an amazon link. Maybe a shoe she saw on Zappos. It could've came from someones personal online store where they personally sell the good. And for all the thin affiliates in the house, it could've came from a site that aggregates a bunch of goods from other sellers and presents them in a pretty format..........

Now for the huge controversy of the past few weeks, a woman posts an image of a product she loves, she brought it from amazon. She pins the photo of the product and it links to the amazon product page. 50 other women see the "pin", repin it, blah blah, some of them go as far to purchase it from amazon also.

Well the creators of the site figured, hey why don't we add add our affiliate link to the end of the link, maybe we can get some commission, and why not, we are providing this free cool new social service to MILLIONS of people. But it's gonna be time consuming to edit all those thousands and thousands of links everyday. Skimlinks - problem solved. If the software sees a link to one of its KNOWN partners (i.e. amazon, zappos, etc) it automatically converts it. But it can't convert a link from a site thats NOT in its database, you know maybe a site that lists product links to all the new hot fashion trends/products from various retailers across the web......

This caused some users of the site to really lose their shit, since it originally wasn't "clearly" disclosed, none the less, the wording in the TOS is correct if you read the fine print. How many do that though? And who cares, they have every right to monetize their site, it doesn't get in the way of the user experience at all. This site figured it out. And they, currently, wont even overwrite a custom link if the member chooses to put their own in there. How nice of them.

Thats a very basic overview of the site, I expect most of you can put 2 & 2 together. And I'm sure the founders of the site thought ahead. They knew, what's stopping some moron from registering and posting thousands of images from their own site that link to their own products. They got it covered. Kinda how google can tell its probably not real if some site gets 50k bookmark, comments, profile links in a day. They know...
 
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Dave_FM said:
Either you guys are bs'ing/being tight lipped or I'm just surprised a board full of marketers haven't heard about this site, especially with the recent controversy about their method of monetization. My wife, who cant even tell the difference between a sponsored and organic link in google, has been active every day on this site since last year, spending $$$.

This place is basically the "new" social bookmarking, using images, currently dominated by young and mid aged women with money. Run the demographics. A lot of them share useless shit such as recipes and a lot of them share pictures of retail goods that they like/purchased. Other women see pictures of those goods, think holy shit that would look good on me. They "repin" things, put them on "boards" and a load of other shit that fascinates them. Under those images is generally a link where that good can be purchased. A lot of those women act on impulse and buy the good, especially if they see a lot of other women liking it (social proof).

Now that picture of the good, it could've came from an amazon link. Maybe a shoe she saw on Zappos. It could've came from someones personal online store where they personally sell the good. And for all the thin affiliates in the house, it could've came from a site that aggregates a bunch of goods from other sellers and presents them in a pretty format..........

Now for the huge controversy of the past few weeks, a woman posts an image of a product she loves, she brought it from amazon. She pins the photo of the product and it links to the amazon product page. 50 other women see the "pin", repin it, blah blah, some of them go as far to purchase it from amazon also.

Well the creators of the site figured, hey why don't we add add our affiliate link to the end of the link, maybe we can get some commission, and why not, we are providing this free cool new social service to MILLIONS of people. But it's gonna be time consuming to edit all those thousands and thousands of links everyday. Skimlinks - problem solved. If the software sees a link to one of its KNOWN partners (i.e. amazon, zappos, etc) it automatically converts it. But it can't convert a link from a site thats NOT in its database, you know maybe a site that lists product links to all the new hot fashion trends/products from various retailers across the web......

This caused some users of the site to really lose their shit, since it originally wasn't "clearly" disclosed, none the less, the wording in the TOS is correct if you read the fine print. How many do that though? And who cares, they have every right to monetize their site, it doesn't get in the way of the user experience at all. This site figured it out. And they, currently, wont even overwrite a custom link if the member chooses to put their own in there. How nice of them.

Thats a very basic overview of the site, I expect most of you can put 2 & 2 together. And I'm sure the founders of the site thought ahead. They knew, what's stopping some moron from registering and posting thousands of images from their own site that link to their own products. They got it covered. Kinda how google can tell its probably not real if some site gets 50k bookmark, comments, profile links in a day. They know...
Click to expand...

True but google can and has been exploited...there always is a way...pin velocity comes to mind. You can easily fake this shit by emulating a real user, its all about being able to do it at a very large scale but not being greedy at the same time or else you get unwanted attention.
 
Dave_FM said:
Either you guys are bs'ing/being tight lipped or I'm just surprised a board full of marketers haven't heard about this site, especially with the recent controversy about their method of monetization. My wife, who cant even tell the difference between a sponsored and organic link in google, has been active every day on this site since last year, spending $$$.

This place is basically the "new" social bookmarking, using images, currently dominated by young and mid aged women with money. Run the demographics. A lot of them share useless shit such as recipes and a lot of them share pictures of retail goods that they like/purchased. Other women see pictures of those goods, think holy shit that would look good on me. They "repin" things, put them on "boards" and a load of other shit that fascinates them. Under those images is generally a link where that good can be purchased. A lot of those women act on impulse and buy the good, especially if they see a lot of other women liking it (social proof).

Now that picture of the good, it could've came from an amazon link. Maybe a shoe she saw on Zappos. It could've came from someones personal online store where they personally sell the good. And for all the thin affiliates in the house, it could've came from a site that aggregates a bunch of goods from other sellers and presents them in a pretty format..........

Now for the huge controversy of the past few weeks, a woman posts an image of a product she loves, she brought it from amazon. She pins the photo of the product and it links to the amazon product page. 50 other women see the "pin", repin it, blah blah, some of them go as far to purchase it from amazon also.

Well the creators of the site figured, hey why don't we add add our affiliate link to the end of the link, maybe we can get some commission, and why not, we are providing this free cool new social service to MILLIONS of people. But it's gonna be time consuming to edit all those thousands and thousands of links everyday. Skimlinks - problem solved. If the software sees a link to one of its KNOWN partners (i.e. amazon, zappos, etc) it automatically converts it. But it can't convert a link from a site thats NOT in its database, you know maybe a site that lists product links to all the new hot fashion trends/products from various retailers across the web......

This caused some users of the site to really lose their shit, since it originally wasn't "clearly" disclosed, none the less, the wording in the TOS is correct if you read the fine print. How many do that though? And who cares, they have every right to monetize their site, it doesn't get in the way of the user experience at all. This site figured it out. And they, currently, wont even overwrite a custom link if the member chooses to put their own in there. How nice of them.

Thats a very basic overview of the site, I expect most of you can put 2 & 2 together. And I'm sure the founders of the site thought ahead. They knew, what's stopping some moron from registering and posting thousands of images from their own site that link to their own products. They got it covered. Kinda how google can tell its probably not real if some site gets 50k bookmark, comments, profile links in a day. They know...
Click to expand...

Thanks a lot pal. You might as well wrap this up into an ebook and partner with Waggenheim himself to make this a WSO... Captain Fucking Obvious.
 
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