What's the lowest ROI you'll accept to keep a campaign alive?

if i can run it on a credit card I will run at break even and get dem points....

if i can't and its only wires... depends on overall risk... like big will said 2k a day for 50 dollars can have a lot of fluctuations but... 10k for 1k... i'll do it because I can expect to be at 500 - 1500 best and worst


edit: doing nothing with and not having to worry about fluctuations... like a guaranteed epc i would run at any percent ROI
 


jsphfcll said:
if i can run it on a credit card I will run at break even and get dem points....

if i can't and its only wires... depends on overall risk... like big will said 2k a day for 50 dollars can have a lot of fluctuations but... 10k for 1k... i'll do it because I can expect to be at 500 - 1500 best and worst


edit: doing nothing with and not having to worry about fluctuations... like a guaranteed epc i would run at any percent ROI
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There also exists a small margin where a miniscule loss would be worth holding on a credit for points, while simultaneously using that loss to offset taxes...I offer no legal or tax advice.
 
Not touching anything below 100%. I noticed over time offers slow down and you end up loosing on these low margin campaigns
 
erdini said:
Obviously we are talking about positive ROI here.

And this would be for an established campaign running on auto-pilot, that you aren't doing anything with.

What's the least ROI would you need to keep it running? 25%? 50%? 100%? 200%?
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What do you mean by ROI? For front end only or the full sales funnel? A lot of times we'll take losses and won't make it up for a couple to a few weeks until the backend sales kick in.
 
If we have the cash, we will generally take any positive ROI on the front end.

When we run into cash flow issues, then we have to prioritize our cash to the more profitable campaigns or the ones that pay faster.

I noticed someone earlier mentioned some crap about 5% APR on investments. We are not talking about 5% APR, we are talking about 5% return on our money for however long we have to float it... usually about a week or 10 days for us.... that money can then potentially compound, so the APR ends up being a lot more than 5%.
 
premise is not based in reality... there is no "autopilot" campaign. you can work with low roi's because when you factor in the cost to get data (get campaign to better than break even) and the costs when the campaign eventually dies it wont be worth it.

then you also have to factor opportunity costs. You can use that money to buy more data and scale other campaigns that make way better roi's.

it's like keeping an ugly girlfriend.. you only have so many nights to fuck, have dinner, go out, share experiences with...

80/20. dont spend your time and money on the 80% that only produces 20% of the results.
 
Although I would be inclined to say the more, the better, anything positive would do for a trial which can then be scaled up.
 
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