Where did I screw up? 0 leads

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Ben89

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Mar 30, 2007
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So I started this new email submit campaign and I took the approach where you ask the user a yes or no question and send them to the landing page once they answer. I spent $80 which got me over 200 clicks, no click throughs on the landing page and obviously no leads.

Here is my landing page

I'm wondering what I did wrong here and I honestly think it must have been my keywords, which were several variations of the phrase gas prices.

What do you guys think?
 


what you did wrong:
1) Why did you spend $80 knowing no one is clicking through? Did you even test if the offer works? Like does it record clicks/impressions/leads? It's good that you spent a good amount of money to test things, but sometimes you just gotta listen to your gut.

2) If you're getting started I don't know if you should do email submits. These are the most unstable. Don't get me wrong, there are a ton of new guys banking off of them, but do you really wanna spend every waking moment checking to see if the offer is still working?

3) Your traffic must suck.
 
holy shit, I'd hate to see the fat bastard that is able to burn through $250 at Dunkin Donuts
 
If you're going to use this method, ask your visitors a question that's related to the offer. For example, "do you like glazed or chocolate donuts?" Or, "Whose coffee is better: Winchell's or Dunkin Donuts?"

I'm not saying you'll get clicks from your lander. I'm merely saying the relevance of the question on which you're asking your visitor to "vote" will probably prompt your visitor to action (click) better than the current question (about gas).

Hope that gives you some ideas.

powell1 said:
holy shit, I'd hate to see the fat bastard that is able to burn through $250 at Dunkin Donuts
Click to expand...
 
Where are you advertising it?

I think the gas question is wrong. Trademark makes a good point about keep the question relevant to the product. But if 200 people landed on that page and you didnt recored one click to the product page then something is wrong with your tracking.

What kind of tracking are you using?


Try putting this on facebook and target fat people. :)
 
vertone said:
Where are you advertising it?

I think the gas question is wrong. Trademark makes a good point about keep the question relevant to the product. But if 200 people landed on that page and you didnt recored one click to the product page then something is wrong with your tracking.

What kind of tracking are you using?


Try putting this on facebook and target fat people. :)
Click to expand...

I'm using YSM and subid tracking.
 
One last note on this.

I notice that you're framing. 2 potential issues...

First, the browser shows a "credit report" URL when voting. I'm sure only a fraction of the 200 visitors notice that. The rest don't or don't care. Again, just a potential issue.

Second, sometimes frames lose clicks. I'm not tech-savvy enough to know why. But, I've been doing PPC with frames for a long time. I've noticed it often. This may not be the problem.

But, like vertone said, somebody should have clicked. Even by accident.
 
Ben89 said:
So I started this new email submit campaign and I took the approach where you ask the user a yes or no question and send them to the landing page once they answer. I spent $80 which got me over 200 clicks, no click throughs on the landing page and obviously no leads.

Here is my landing page

I'm wondering what I did wrong here and I honestly think it must have been my keywords, which were several variations of the phrase gas prices.

What do you guys think?
Click to expand...
Well I would say you are maybe pushing it to the wrong market. You did variations of gas prices but are giving away donuts. Though good to move out of areas. You should test it elsewhere.
 
Well I just entered an e-mail addy so if you didn't get a lead you should yell at someone. Tell your AM to test your link. So at the very least you should have one lead now. I tested this offer a few weeks back and got a few leads with less than 20 clicks. But also make the question make sense like stated above.
 
A couple of other things for your to consider.

1) Hide your Referral links. Doesn't matter how just do it. It looks way better that they'll stay ON your site (but they won't) when they click the YES or NO.

2) I think the pink is fugly (yes, I still use Fugly). I also never even read that you need to enter an email address because it was all in pink.
 
1. Have you tested the offer?
2. Your Domain name is retarded for the question being asked.

-Think this out....I come to the page. I see the domain and imagery of dunkin donuts. I think cool...maybe Dunkin is doing market research. Then i s
ee the question and ask myself why the heck would Dunkin want to know this? You just casted a shadow of doubt and made me over think things. Now I hit back because im not sure if this is legit or not.

3. HAVE YOU TESTED THE OFFER????
 
I've had very uneven results with zip/email submits and I found out that some days the offer landing page took very long time to load. If the loading time is longer than 10 seconds it pretty much kills all the traffic. So check out the offer page. And yeah, as many others said, test the offer before you run it.
 
Page loading time

How long has been your campaign running? Sometimes the offer landing page takes too long time to load which pretty much kills all the traffic.

I've had a zip offer and one day it just didn't convert at all. I found out that the offer page took some 20 seconds to load. All the visitors were gone by then.
 
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