Where's SEO heading ?



I want to build a search engine where the results are optimized by the visitor.


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as long as computers ship with default browser = IE, bing will always have a huge marketshare in the race

ya'll who are running scare right now need to really fall back for a second and look at the SERPs, seriously.

do some queries for some of your favorite retail items, then look for a restaurant in your area, then go find a concert. what you will see is this: you are no longer looking at "a top 10 listing." you are looking at content-rich listings with all sorts of variables!

i like to think of SEO as "how my website speaks to the search engine"

does the search engine understand the rich-snippet language I'm talking?
does it understand what to rank me for?
will it think I'm trying to game it?
will it label me as "human behavior" or "machine built"?

whereas before it was (as stated above) - keep shoveling shit at it until it burned at the desired temperature.

what the fuck do i know.
 
I 100% without a doubt disagree. SEO will NEVER die, it's just constantly going to be evolving.

Hmmmmm. I will re phrase then. It depends what you class as SEO. SEO as it is now and has been is already dead, certainly for medium to competitive keywords, ( I of course accept exceptions, but exceptions are not a business plan), Google have cracked it.

Can you still utilise some of the old razzle dazzle for localised listings, of course. Can you still ad web 2.0 packages and article links, press releases, of course, though now only for low competition keywords and for how long.....?

Want to get real traffic, you are looking at advertising A LOT MORE, higher authority links that you just cannot buy from wicked fire or black hat forums lol. You actually have to earn them and produce real, useful content. Building up followings and groups on social media to gain interest for your content and information etc. That is now the world of SEO, as it was always SUPPOSED to be. Google just seems a lot better equipped to reach those standards now. I believe it will only get better. The more small businesses have to pay to get seen, the more money Google makes, and that is its interest. As long as the listings provide the level of quality to satisfy those searching, it is happy. Cutting out ways to game it and rank some shit above a better site is no longer a "safe" option to propose to other businesses, unless you are looking to gain money short term and fuck them long term.

SEO isn't dead if you are interested in actually working properly. Building content rich and informative sites, creating content and social groups on social media platforms, placing the content on high ranking authority sites, (not some blog network, value less web 2.0 page), creating press releases that will actually get taken up by news networks, not just the holding sites etc etc etc

Building empty links, software links etc etc dead as the parrott in the Monty Python sketch.:party-smiley-004:
 
SEM over SEO, content, longtail (mobile potential), local, social, healthy link profile, ballin
 
My current projects are based on the ability to drive paid search. If margins are too thin to drive traffic, I don't even bother.

Paid comes first.

If it's profitable, I'll start doing that thing called "marketing," where you reach out to people in your industry and develop relationships that get links on sites that actually receive targeted traffic.

And then what happens next is remarkable. Those people click through the link I got and land on my site.

Then, even more remarkably, they buy my shit!

Fucks sake, my mind was blown.
 
I see some niches completely dominated with hacked sites, by ten page sites pumped up by backlinks from hacked sites and hacked sites pumped by backlinks from hacked sites. Like, one old legit trusted domain on the first page, a wikipedia page and two pages of pure black SEO.
 
I'd like to think that SEO will move away from Google. I think we as SEO's can become too obsessed with outsmarting Google. It's becoming GO (GoogleOptimization).
Unfortunately I'm not too optimistic about other search engines gaining in popularity. Right now, it's not even a competition - Google blows them all out of the water.
For now, SEO is synonymous with Google, and Google is becoming more and more synonymous with an entirely paid search engine. Eventually, if you're not shelling out money for Adwords, you won't have a chance in hell to rank.
It'll be a tough few years as these changes occur and we make the switch to different methods and platforms, but SEO will by no means die.
Just evolve.
You as an SEO must evolve, or die.