White sorority wins black dance competition. Tournament reconsiders. WTF?



nickycakes said:
Yes this situation is fucked up, but if you take a step back and look at it from a marketing standpoint (not sure why nobody on this marketing forum has done so) it makes a lot of sense business wise:

Coke sponsored this contest to market to black people. Since a white team won, they can't then use that winner as a marketing tool for their target demo in this situation, so they added a second winner (and paid them all scholarships too). Their marketing campaign was based completely around them being able to have people associating them in their minds with giving scholarships to black students, and they just couldn't do that with no black winning team.

Completely fucked up, but it's pretty obvious, to me anyway, that it wasn't some exec saying "lets let black people have their own thang yall".
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Yeah ok - but it's retarded marketing on Coke's behalf. They got negative publicity out of it when they could have been very clear from the start that the competition would be for scholarships for minorities. No white people would enter, no need to back peddle and no negative press.
 
Bombastic said:
I'm curious to know if the judges were young black people, or white men in suits representing Coca Cola, or what. If there were black people on the panel then the crowd can GTFO.
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I don't know who all of the judges were, but I read that Chilli from TLC and Monica were celebrity judges. You can hear Ludacris announcing the winners, I don't know if he was also a judge or not.
 
To those saying it was a bad move by Coke: how much press is this really going to get? Coke is a world-wide known brand, and this is the first I've seen of this 3 day old story.

The whole thing is being pushed under the rug and will be forgotten before long.

Coke wins.

That said, Pepsi is my favorite soda :thumbsup:
 
It's sad that the Coca-Cola Corporation had such a beautiful chance to show that it is talent and ability that count, not the color of your skin, and yet they chose to deliberately make it all about race. Instead of choosing to use their vast corporate power for uniting, they chose to divide. They did it myopically, just for money. Because the fast cheap buck is the easy buck.

'Course, I'm all personally in favor of any "ism" as long as it benefits me personally. And I love fast cheap easy bucks. So what the fuck do I know.
 
Deliguy said:
It's very frustrating to be told that because of your race, sex and age you have more opportunities then everyone else then you look in your pockets and find nothing but lint. I see how its easy for people to misdirect that frustration towards the race when they should be directing it at the system that enables it...
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So true.

The problem is the media loves racial tension and often reports it in such a way as to turn your average unthinking sheep into a racist (who doesn't think he's racist).
 
You ever get a boner so fast that you pass out and your head hits the keyboard? I some-how left this reply on youtube while watching the video: "wo;iehr"

[ame="http://www.youtube.com/watch?v=016C4sUj5_8&feature=related"]YouTube - Zeta Tau Alpha: Epsilon 1st Place Winners of Sprite Step-Off Challenge 2010[/ame]
 
Unarmed Gunman said:
It helps keep the masses focused on each other, rather than the politicians sticking dick to us on a regular basis.
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Yep, I have stopped paying notice to mainstream media "news" that contains racially reactive shit....you can always bet your bottom dollar, the real action is always in the small print financial new stories in papers...or on blogs like Zero Hedge..
 
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