Why a free giveaway is essential in capturing leads

Hey guys

Recently I have been pondering about why creating a free gift or giveaway to generate a lead to your website is very important. I spent some time contemplating and doing a little research and this is what I came up with.

1. People love free stuff- Whenever I walk done the street and someone approaches me and asks me to try a free sample coffee I always go for it. I notice other people doing the same thing. This is because offering someone something for free gives them a great incentive that there is no way they can’t give you their email address.

2. Consent-When you offer a free gift on your squeeze page it gives them the consent to join your email list, and for you to start email them with great offers. Because you have given your subscriber an awesome free report,video,or audio file to help solve a specific problem they will be thankful by buying the products that you are recommending.

3. It displays your expertise- When you offer a free report on a topic in your niche for example how to lose 5 pounds in 10 days. It shows that you are very knowledgeable and that you know your stuff very well. People will take you seriously. They will trust and like you and they will follow your advice. This is tremendous power, and a great way to spread your message to the world.

In my opinion offering a free gift is essential in getting a lot of traffic to your website and converting those visitors into sales.
 


There are more ways to build a list other than just giving away something for free. Just a standard opt-in box for something free usually results in the customer giving you an email they never check again.
 
Hey guys

I'm back

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3. It displays your expertise

Yeah, sure a 10 page shit ebook will display what an expert you are.

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Hey Dave,
nice of you sharing your insights here!
:)
Dave Kash said:
(...)1. People love free stuff (...)
2. Consent (...)
3. It displays your expertise (...)

I will humbly add:
1.1 To some people, getting a freebie from you
means also they feel (in some wicked way) in debt with you...
wonder result of some "no free lunch" lessons from parents, I guess!
That could push the "listen to me" trigger when they get your emails...

BUT
ChrisDouthit said:
(...) a standard opt-in box for something free
usually results in the customer giving you an email they never check again.

Oh, beware the freebie seekers!
So... I think the freebie copy should be compelling...
and/or not providing the COMPLETE solution you share with your audience...
The complete solution should be a paid one!

Just mine 2 cents, of course.
 
I tried it with a competition and a freebie, I found that 99% of the people seem to be professional freebie hunters / competition hunters. Once they have filled it in, they move onto the next form and don't even look at the site or what is being offered.

The conversion rates from my freebie lists are really poor to past customer lists!

I guess it depends on the industry and how it can build a brand and what you were going to give away.