Why use a landing page at all?

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Chris_C

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Mar 21, 2008
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Hopefully this isn't too newbie a question but assuming you're partnered with a quality advertiser who is intent on conversions, what's the point in doing a landing page?

What I'm trying right now is skipping the lander and just doing a double meta refresh to send the traffic direct to the advertiser. Is that just lazy or do others do this as well?
 


Depending on what you're trying to sell, a landing page is intended to "butter up" the customer to entice more conversions.

But if you're finding that the advertiser already has a good landing page for direct referrals, then use them instead of wasting time making a landing page.

But yes, some direct to the advertiser, and some create a landing page. It depends on what you're trying to sell, and if the product/service needs some buttering up to convince someone to convert.
 
I was wondering the same thing as well at one point.

why not just cut to the chase and send the viewer straight to the advertisers offer on their site.......

Maybe some advertisers don't allow that, or problems with google ranking because of this, or the advertisers sales page sucks.... I don't know... wait for one of the seasoned pro's to respond.
 
In my experience, having a good landing pages pretty much always increases my conversion rate.
That being said, when doing split testing I almost always test direct linking to get a baseline conversion rate and then try to improve upon it with a landing page.
 
In Adwords, if two affiliates are sending clicks directly to the offer, then only one of the ads will show - the one with the highest CPC bid. With a landing page you can have several affiliates' ads show simultaneously for the same offer.

Also, sometimes you can use a product in several ways (think Green Tea for weight loss, for boosting metabolism or something else), a landing page will allow you to pre-sell a particular function of the product before sending the visitor to the "all purpose" merchant LP to buy.
 
Some items are tougher to sell than others. For example, when selling men's enhancement products (read, big dick pills), I have a landing page, but when selling Viagra or other prescription meds, I send them straight to the pharmacy
site.

Bompa
 
In Adwords, if two affiliates are sending clicks directly to the offer, then only one of the ads will show - the one with the highest CPC bid. With a landing page you can have several affiliates' ads show simultaneously for the same offer.
Click to expand...

You're saying that Google won't allow two of the same display URLs on the same page? Didn't know that, thanks!
 
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