It was Thursday: November 7, 2013. Everyone in the company was waiting for Mayer to say something to remind them that she was the CEO who was finally going to restore Yahoo to its rightful place in the Internet industry.
Mayer took a breath. She said hello to everyone. She reminded them of the meeting’s confidentiality. She said she looked through their questions and she had something she wanted to read. It had been a book in her hands, after all. A children’s book.
She began to read.
"Bobbie had a nickel all his very own. Should he buy some candy or an ice cream cone?"
Mayer held the book up, to show the employees the illustrations.
"Should he buy a bubble pipe? Or a boat of wood?"
Another illustration.
"Maybe, though, a little truck would be the best of all!"
Employees in URLs exchanged looks. At their desks, employees in remote offices grew confused.
What was Mayer doing?
She kept reading.
"Bobbie sat and wondered, Bobbie sat and thought. What would be the NICEST thing a nickel ever bought?"
Mayer seemed to skip a few pages. She read, with a slight agitation in her voice:
"He might buy a bean bag or a top to spin. He might buy a pin-wheel to give to little Brother. Or should he buy, thought Bobbie, a little pencil box?"
Mayer seemed to be reading with real frustration now, as though all of the anger and confusion in the room would just go away if everyone would just understand the story she was reading out loud.
“Bobbie thought—and suddenly a bright idea came,” Mayer read, reaching the book’s last pages.
"He spent his nickel just like this - - - -"
Mayer held the book up to show its last illustration. It was a drawing of a little red-haired boy riding a merry-go-round pony.
Hardly anyone could see the page.
No one understood what Mayer was trying to say.
