Yahoo and Microsoft Forge a Partnership Deal | Kara Swisher | BoomTown | AllThingsD
* Yahoo search results to be powered by Bing
* Yahoo will sell ads for Yahoo sites & Bing using AdCenter platform
* "Panama" platform will become obsolete
* Both parties will continue selling display ads on their own sites.
Yahoo and Microsoft Forge a Partnership Deal | Kara Swisher | BoomTown | AllThingsD
* Yahoo search results to be powered by Bing
* Yahoo will sell ads for Yahoo sites & Bing using AdCenter platform
* "Panama" platform will become obsolete
* Both parties will continue selling display ads on their own sites.
Good, should be a nice YHOO bounce- and as a shareholder since '96 this is certainly good for the yearly outlook.
Sweet! Bing is such an easy search engine to rank in.