Yahoo / Microsoft Deal Imminent...Again
- Thread starter Unarmed Gunman
- Start date
finally a competitor to the big g, take yahoo's market share with bings result quality and the search wars ignite again
hmm so the ads I have running on yahoo that I can't run on MSN are now going to be fucked over also... great news!
That'd be great! Instead they charged for the pile of shit they call Vista, but everyone is on their nuts now with Windows 7, problem solved!
google will shrug it off. msn might become more profitable with their advertising than either (msn and yahoo) currently are as separate companies, but google will see proportionately greater returns with their OS while still consuming a larger slice of the advertising pie. they won't loosen their policies because they'll still have more traffic and because of that, their advertisers aren't going anywhere. what they lose by rejecting shady advertisers, they gain in user trust which brings more traffic to those advertisers who follow their policies.
Hope to see that happening. It does not matter how Google reacts. But one thing urgently needed for sure in the market is more balanced competition.
Supposedly Yahoo and Microsoft will be announcing the details of the deal in the morning, but according to sources, here are some of the major points:
—Bing will become the default search engine on Yahoo, according to AdAge. Bing therefore would be able to claim 28 percent of the search advertising market, according to the latest comScore figures.
—Yahoo’s search engine will use the Bing brand
—Yahoo will “take on exclusive representation of Bing inventory”
—The WSJ says that Yahoo will also sell ads on some other unspecified Microsoft sites
—Microsoft’s AdCenter platform, however, will be the underlying sales technology platform
—The companies expect some interest from the Justice Department, which was reportedly an earlier sticking point for Yahoo’s board
—Bing will become the default search engine on Yahoo, according to AdAge. Bing therefore would be able to claim 28 percent of the search advertising market, according to the latest comScore figures.
—Yahoo’s search engine will use the Bing brand
—Yahoo will “take on exclusive representation of Bing inventory”
—The WSJ says that Yahoo will also sell ads on some other unspecified Microsoft sites
—Microsoft’s AdCenter platform, however, will be the underlying sales technology platform
—The companies expect some interest from the Justice Department, which was reportedly an earlier sticking point for Yahoo’s board
Official Press Release
Sounds sweet. We'll be able to advertise on Yahoo and Bing through the MSN AdCenter (which is much better than YSM).
Sounds sweet. We'll be able to advertise on Yahoo and Bing through the MSN AdCenter (which is much better than YSM).
Microsoft, Yahoo finally reach deal - Jul. 29, 2009
After a year and a half of dealing, the tech giants reach a 10-year deal to take on Google, which holds a 65% market share in online search.
After a year and a half of dealing, the tech giants reach a 10-year deal to take on Google, which holds a 65% market share in online search.
