You want to be rich? You want to win?

My G+ status from yesterday:

"Just watched another video of a person talking about how the economy has changed and people don't want to be sold to. Translation: I was doing it wrong in the first place, and I feel great about telling people they have found a new way of doing business. My advice: Don't screw it up in the first place so you can claim a revolution later. You have discovered a truth that has been around forever. Create a community of interaction and sharing and you won't be so surprised when social media and customer relationships work. People who do it right to begin with are saying "duh!"."
 


My G+ status from yesterday:

"Just watched another video of a person talking about how the economy has changed and people don't want to be sold to. Translation: I was doing it wrong in the first place, and I feel great about telling people they have found a new way of doing business. My advice: Don't screw it up in the first place so you can claim a revolution later. You have discovered a truth that has been around forever. Create a community of interaction and sharing and you won't be so surprised when social media and customer relationships work. People who do it right to begin with are saying "duh!"."
Good point there. "Thank-you economy" = "providing value" = "give to get marketing" = nothing new.

Also he's basically saying "personal customer service is good for customer retention". No shit???
 
Let's take this whole message and apply this to yourself and brand: 'ME'.

Example:

My mother is a genuinely kind person. She is one of those ladies, that when she goes into a doctors office and notices how stressed out everyone is, will stop by Wendy's, buy a bunch of Frosty's and drop them off for every person on staff.

No hidden motives. She just considers it the 'right thing' to do. Has been doing so all her life. Loves the way it makes people smile.

In her eyes - life is to short to be unhappy...

3 weeks ago I traveled home for her 70th Birthday party. It had been over 5 years since I had been home and longer for a birthday. I settled in for a quiet weekend at home.

What happened next blew my mind: The entire day of her birthday family, friends and people she knows stopped by. Imagine a receiving line... it was insanity... One of her quirks is that she writes down everyone that comes by, calls or delivers flowers.

By 6pm dinner time we had over 70 different families that had either stopped by or had flowers delivered. All the while, she is just having a blast and smiling from ear to ear.

She doesn't have her birthday on Facebook or Twitter. Folks just remembered because they 'cared'. Why did they care? Because at some point - SHE DID for THEM!

Not that different from what Gary is talking about in the video on a very PERSONAL level.

Think about it.

Who do you CARE about?
 
Let's take this whole message and apply this to yourself and brand: 'ME'.

Example:

My mother is a genuinely kind person. She is one of those ladies, that when she goes into a doctors office and notices how stressed out everyone is, will stop by Wendy's, buy a bunch of Frosty's and drop them off for every person on staff.

No hidden motives. She just considers it the 'right thing' to do. Has been doing so all her life. Loves the way it makes people smile.

In her eyes - life is to short to be unhappy...

3 weeks ago I traveled home for her 70th Birthday party. It had been over 5 years since I had been home and longer for a birthday. I settled in for a quiet weekend at home.

What happened next blew my mind: The entire day of her birthday family, friends and people she knows stopped by. Imagine a receiving line... it was insanity... One of her quirks is that she writes down everyone that comes by, calls or delivers flowers.

By 6pm dinner time we had over 70 different families that had either stopped by or had flowers delivered. All the while, she is just having a blast and smiling from ear to ear.

She doesn't have her birthday on Facebook or Twitter. Folks just remembered because they 'cared'. Why did they care? Because at some point - SHE DID for THEM!

Not that different from what Gary is talking about in the video on a very PERSONAL level.

Think about it.

Who do you CARE about?


Whats your Moms ROI bro??
 
Am I the only one bothered that he never rolled up his left sleeve the whole time? .......................?
 
^^ lol I also thought about it when he stretched it couple times but never rolled up.
 
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Watched the whole thing and enjoyed it very much. Thanks for the share. It was very entertaining and I found his response to the guy asking to tweet about his company hilarious.
 
"People will rely on what other people say to make a purchase"

I hate it when people make this assumption.

I don't rely on my friends for advice on what to purchase etc....

....Because my friends are dumbasses

I bet your friends listen to you though? :)

Every social group, including small groups and very close groups like families often have one or 2 leaders that go out and try new things before everyone else knows about it, when they check it out they will go and let their friends/family/people know about it and it will influence them in their decision process whether or not to pick it up.

Social Media steps in and instead of only telling people you can directly talk to via speech it boosts that range of your message to everyone that is in your social circle.

:)
 
Social is for... Social stuff more than buying. Its important but i think the money will remain in search, particularly with mobile.
I don't do social a lot, but I understand selling, and selling is almost entirely emotion and social based. You might think you're a rational shopper, but I guarantee you that you're motivated to act for emotional purposes.

Every marketer knows the power of personal endorsements and recommendations. Review sites are in fact social marketing sites.

Government makes a marketer's job easier, since they make sure people behave like sheep, and accept herd signals when making any decisions, whether it is financial, emotional, political etc.

Take a look at multi-million dollar or sterling ad campaigns. See more emotional hooks than hard data and price promotion? Of course.

Most internet marketers build their websites like price sheets. Look at PPC landers. There is nothing rational about them at all. The entire thing is one massive set of CTA triggers. And those pages convert like mad. By comparison, the conversion rates of some SEO people I work with look pathetic in comparison, even for the winners.
 
I hire Indian bros to update FB status and tweet shit. I also hire college kids to shoot youtube videos.

The real money is in the products and conversions, not being a faggot on Facebook and Twitter all day.

Just sayin'.
 
+1 word of mouth, but as he said content is being reused every day. Same old shit. Reminds me of the SEO service section of every webmaster forum