So I have been using YSM for past few days and I have seen the the conversion are better from ysm than adwords. Few clicks better way better conversions from the clicks. Do you guys have the same?
It all depends on the product, the keywords, and the competition.
In the many campaigns that I've run with an agency, there really is no constant trend of which delivers better results. Even if YSM delivers better results, Google generally delivers more volume, so there's always a tradeoff involved.
it definetly depends on the type of product/campaign. For lead generation campaigns I have run the conversion rate on Yahoo to a lead was way higher but the leads were a HORRIBLE quality. Not sure hot to explain that but its what I found.