I am going to try my best to explain this issue... As it runs beyond Millnic, Copeac, Azoogle etc etc
As these email zips subs have become more prolific, the advertisers (generous Genie, Rewards Gateway, and a dozen others 99% of which are owned by about four different companies running under a dozen names each) have built up huge databases of people who have submitted to an offer previously. You may be running an iPod zip offer, but 8 months ago that person entered their email at an email sub... as of recently they have stepped their scrubs too a new level, cross referencing offers and that lead will get scrubbed!
I wish i could lay out simply for you when, why, and how any given lead is scrubbed. But they keep their methods close to the chest and don't want to tell us everything (mostly because we'd flips our tops and say LOTS of nasty words).
But I CAN tell you this... 25-40%+ of the people that visit any given zip/email sub page DO make it to page two... Sure if they traffic is crappy the numbers will be much lower, but not 380/1 low... But it happens, it happens all the fucking time. When it does, you don't get paid, CPAempire doesn't get paid. 95% off email and zip sub campaigns out there are saturated and they have MASSIVE databases and scrubs. They should be lead out to the pasture and shot. They are all but dead.
There is a simple answer though. ALWAYS ALWAYS ALWAYS talk to your Account Manager before you run anything. Two seemingly identical iPhone offers may convert at VERY different rates.
We are constantly harassing our email/zip advertisers to clear out databases, run offers exclusive to Millnic Media, and keep the conversions rates high.
We have a few offers running right now will GREAT conversions rates. Talk to your AM, he/she will make sure you are running the right offers. The payout may only be 1.20 instead of 1.75 but when they convert at 1/4 instead of 1/40 well... you can do the math ( its a .40 epc, instead of 0.043 epc for those who don't do math so well).
So long story short - Email and zip sub scrubs can lick. They can lick hard. But those that are good - are really fkn good.
