Sorry, used to far better than that. I believe first impressions are everything in this kind of a market and I wouldn't be doing a hand labelled bottle in a padded envelope, that's for fucking sure. Just like I don't want the word "dead" associated with anything I smoke, I also don't want the product to look like it came from some clandestine laboratory cooked up by a bunch of amateurs.
I would expect bottles to come factory sealed, professionally labelled, boxed, with literature. Otherwise you can kiss a lot of repeat customers goodbye. That requires a bigger budget for design, prepress, dies, and production.
Quality printing doesn't come cheap.
Depends how much time you spend labelling, I'm not incredibly familiar with labelling processes, but surely with enough care it should be near impossible to tell the difference?
Padded envelope - the more packaging you add, the more shipping costs go up for the consumer. People don't want that, I'd totally agree with you if we were talking about disposables/kits, but these are liquids, the main target is people who are already into vaping, and don't mind getting their hands dirty (filling can be a messy job, you're almost guaranteed to end up with sticky liquid on your hands). Those who don't want padded envelopes and want full literature, boxes, etc, will be buying disposables. It would be another matter if we were talking about a liquid with a new method of filling that appealed to the disposable user, but these seem to be the standard messy ones. Also, if you had the money to spare, I'd understand as well, but splashing out on unnecessary levels of design and then needing to take on investors as a result isn't a sensible move imo.
I mentioned the simple design of liquids earlier, I've just taken a few photos of the main one I was talking about. This is at the higher end of the market, and are among the better designs I've seen (the vast majority have no design at all, and are simply text, could be easily printed on a home printer and created using Word):
Beat that, and I think the chances of kissing repeat customers goodbye based on design/packaging is nil.
RE quality printing, I scouted a few different sites, and that seemed like roughly the going rate, I didn't just pick the cheapest. It's not a large size of sticker that you need.
All that said, I just googled OP's brand, and I think it's safe to reduce the budget for design from $1000 to $20, and labels are of the aforementioned 'home printed, designed in Word' type.
Not trying to be harsh, but doesn't seem like a lot of money was put into R&D either, as the key takeaways from the first review I came across was that it was too sweet, fucked up your ecig, and left you with an aftertaste of not having brushed your teeth.
3. Joe - actually i appreciated your post. i honestly thought the same thing.. but couple of things you forgot. The juice needs to steep so we had to buy steepers.. those things arent cheap. so let me list the things you forgot as well i did when i first invested.
1. Nicotine.. this isnt cheap..and you have to buy lots of it
2. Labeling the bottles requires manual labor or you can buy a labeling machine which isnt cheap.
3. Setting up a clean room to make your juice.. lots of poeple do start experimentation's in there moms basement but at some point to make thousands of bottle you need a clean room. had to pay for that.
4. Trade shows and the costs involved. for example we just went to vegas.. We gave out samples and took down information from 50 shops around the country.. the whole trip, the booth, the gas, car rental etc alone cost me 2k.
5. free samples for stores.. the way to get your juice in stores is to send out samples all over the place.. the cost in gas or shipping the the bottles isnt cheap when your trying to do it 100 times over.
6. posters and flavor menus and art.. posters alone cost us 700 dollars to make.. flavour menus for all the stores and as well as promotional item cost a lot.. had to pay for the art of my character... needed 450 dollar camera to shoot good quality shit..
7. a bunch of other shit that im not going to even mention..
RE steepers - can you give a link? My understanding was that to steep a liquid, you just leave it in a dark room/closet, maybe shaking occasionally.
1. One cost that I did think of, but didn't look into. Did a quick search, if you're not buying wholesale, and just buying enough to make 50 bottles (so pretty much for home users, if you were buying for production I'd imagine it'd be far cheaper), this was one of the first results:
One liter or more || NicVape so $78 for enough for 50 bottles (assuming an average nicotine level of 15mg per ml, although I'm overestimating for ease of calculation there, I'd imagine the average would be more like 12mg), working out as $1.56 a bottle. Admittedly, the most expensive part, but this is low quantity, so can be bought as needed, and these are bottles with a retail price of £15+, so not a huge amount in the scheme of things.
2. And which of those did you do? With the margins you're talking about, the manual labour should be almost nothing, especially with the fact that you don't seem to be professionally labelling them.
3. Can't you do a Dexter and just pick up some plastic sheeting?
4. Ok, but trade shows should be earning more than you're spending, otherwise you're doing it wrong.
5. How much does shipping cost? $5? That's $500, $700 including the product costs.
6. So you needed to buy the camera outright? A quick search online shows you can rent a $1500 Canon EOS 60Da for 7 days for $89, or a $700 60D for $45. Alternatively, there's the option of hiring a professional photographer. Poster pricing etc seems fair, although can't comment without seeing them, and I'm assuming they're designed to a better standard than the website/bottles?