When to Use Broad Matching?

[mstef]

I'm putting together a campaign on Adwords. I know almost everyone says to stay away from broad matching, but what if phrase & exact have such small search traffic? Could you recommend broad matching as long as a atleast 3-4 targeted keywords are used?

 

[Boomstick]

Yes, if its got low traffic, then go broad.

I usually start out with exact match and after a few days add broad and phrase matches for my top converting keywords.

 

[volknet]

Only use broad if you know how to use negative keywords.

 

[indianman]

+1.
.

Only use broad if you know how to use negative keywords.

 

[mstef]

If only the damm adwords keyword tool didnt crash every 10 minutes..

 

[GrassIsBlue]

I hardly ever used broad match before because it was mostly irrelevant traffic. However nowadays most of the keywords I add to new campaigns are broad matching. Broad matching has improved a lot.

Be sure you track on what actual search phrases traffic is sent to you to tweak the campaign and add negative keywords if needed.

 

[nator]

use broad only if you dont get enough traffic or if phrase&exact convert well

 

[ImagesAndWords]

Broad match can be really good on the longer tail words. The fewer words in your keyword, the more attention you should pay to negatives.