When to Use Broad Matching?

Status
Not open for further replies.

mstef

New member
Dec 11, 2008
348
3
0
I'm putting together a campaign on Adwords. I know almost everyone says to stay away from broad matching, but what if phrase & exact have such small search traffic? Could you recommend broad matching as long as a atleast 3-4 targeted keywords are used?
 


I hardly ever used broad match before because it was mostly irrelevant traffic. However nowadays most of the keywords I add to new campaigns are broad matching. Broad matching has improved a lot.

Be sure you track on what actual search phrases traffic is sent to you to tweak the campaign and add negative keywords if needed.
 
Status
Not open for further replies.