The Difference in approach of starting a campaign with a 3K budget

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Seema

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We have discussed many times on this forum about how to approach campaigns with a small budget. However I have a budget of 3K I'd like to proceed with, can anyone give any advice on how you'd set up a campaign knowing you have a larger budget than most starters to play with.

Should I go in for the kill on the higher paying keywords and go for broad match like some people have mentioned in the past?

Any advice is always appreciated.

1161889672_Bigtit_babes6.jpg
 


Id suggest getting very broad list of keywords done and test em all targeting positions 3-6 and quickly optimizing for the best CTR/CPL each day figuring out the best converting ones + running best of keywords in broad/phrase matches, tracking the exact queries that led to conversions with 202Pro?

Besides paying forward for your quality score by squeezing your ads in top positions hoping for higher CTR I donno what to suggest...

so besides CTR-boosting tactics AND getting more "quality content" done and making Google happy with properly optimizing your site and making it look "valuable" for manual reviewers, there's not much you can do. Then there's also multivariate landers testing etc but that has nothing to do with budget.. That you have to do anyway even if G doesn't want your money
 
Wait what? No, 3K isn't nearly enough to use the broad match approach. Broad match approach means bidding on a keyword like "Resveratrol" broad and then spending $20K to get DATA on what converts.

3K isn't nearly enough, IMO. Stick with careful keyword research.
 
IMO, I wouldn't change a thing about how I do shit until I had a lot more money assigned to one campaign than that.
 
Got any product you can sell directly? That same $3k budget is $90,000 monthly if you can get the money deposited daily into your account and re-invest. The problem you are going to have with networks is payments .. can you get them fast enough.

If that doesn't sound doable, you can always go after a micro-niche and then build up your war chest over time before diving into something more competitive.
 
Assuming you're on weeklies... $333/day will get you to day 9, when your wire shows up...

Keep reinvesting like a motherfucker.
 
$3,000 isn't anywhere close to a big budget. You still have to watch every penny and wait forever to gather some proper data.
 
Thanks for the replies guys. Only one of the networks I'm with offer fortnightly payments. I dont have any massive history with any of the others yet.

Also I am not too worried about going after something with less competition at first if that helps me build up a bank slowly?
 
erect said:
Got any product you can sell directly? That same $3k budget is $90,000 monthly if you can get the money deposited daily into your account and re-invest.
Click to expand...

I agree:

Here's a quick snapshot of a recent campaign I built from scratch selling an actual product. Spent WAY less than $3k before I was in the money.

Got Merchant Account (Less than $50 for everything - Set up in like 1-2 days)
Domain Name: $9 namecheap

SSL Certificate: Free with domain

Website: I have a designer on staff, but it prob would've cost around $500 or so.

Programming the Merchant Account gateway: I spent like $300 on this because I wanted it custom, and easy to work with.

Autoresponder: $150/year at GetResponse. Spent a little time putting together a good sales follow up campaign.

Customer Service Software: You can get it free I think, but I found one I like for $40 a month, that has live chat (rarely use) and a ticketing system.

PPC: Found a few High CTR (one keyword gets 33%), Decent Traffic(Getting around 2-300 hits a day), High Converting (5-10%) keywords. Spent between $30 - $100 or so bucks a day during testing.

Daily profits around quadruple the ad spend, and... over 10% returning customers from the followup emails (within a week).

Merchant account hits within a day or two, which made scaling easy and quick.



(NEWB NOTICE: I've done this shit a lot, so this was NOT my first campaign... I don't know if it would have been as smoothe and quick to profit if I was learning while building.)


Good luck whatever you decide to do.
 
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CorrectAD said:
I agree:

Here's a quick snapshot of a recent campaign I built from scratch selling an actual product. Spent WAY less than $3k before I was in the money.

Got Merchant Account (Less than $50 for everything - Set up in like 1-2 days)
Domain Name: $9 namecheap

SSL Certificate: Free with domain

Website: I have a designer on staff, but it prob would've cost around $500 or so.

Programming the Merchant Account gateway: I spent like $300 on this because I wanted it custom, and easy to work with.

Autoresponder: $150/year at GetResponse. Spent a little time putting together a good sales follow up campaign.

Customer Service Software: You can get it free I think, but I found one I like for $40 a month, that has live chat (rarely use) and a ticketing system.

PPC: Found a few High CTR (one keyword gets 33%), Decent Traffic(Getting around 2-300 hits a day), High Converting (5-10%) keywords. Spent between $30 - $100 or so bucks a day during testing.

Daily profits around quadruple the ad spend, and... over 10% returning customers from the followup emails (within a week).

Merchant account hits within a day or two, which made scaling easy and quick.



(NEWB NOTICE: I've done this shit a lot, so this was NOT my first campaign... I don't know if it would have been as smoothe and quick to profit if I was learning while building.)


Good luck whatever you decide to do.
Click to expand...


+rep
Some great advice in there...
However, I'd like to add my 2 cents:
With $3k, your first campaign might probably just crash. Don't lose hope, get up and hit it again after rectifying what you did wrong the previous time. The biggest secret to success for PPC (that isn't so secret) is CONSISTENCY. You have to be consistent, you shouldn't just give up hope and accept defeat. Keep investing and sooner or later you WILL taste success.

Regards,
DumDum
 
CorrectAD said:
I agree:

Here's a quick snapshot of a recent campaign I built from scratch selling an actual product. Spent WAY less than $3k before I was in the money.

Got Merchant Account (Less than $50 for everything - Set up in like 1-2 days)
Domain Name: $9 namecheap

SSL Certificate: Free with domain

Website: I have a designer on staff, but it prob would've cost around $500 or so.

Programming the Merchant Account gateway: I spent like $300 on this because I wanted it custom, and easy to work with.

Autoresponder: $150/year at GetResponse. Spent a little time putting together a good sales follow up campaign.

Customer Service Software: You can get it free I think, but I found one I like for $40 a month, that has live chat (rarely use) and a ticketing system.

PPC: Found a few High CTR (one keyword gets 33%), Decent Traffic(Getting around 2-300 hits a day), High Converting (5-10%) keywords. Spent between $30 - $100 or so bucks a day during testing.

Daily profits around quadruple the ad spend, and... over 10% returning customers from the followup emails (within a week).

Merchant account hits within a day or two, which made scaling easy and quick.



(NEWB NOTICE: I've done this shit a lot, so this was NOT my first campaign... I don't know if it would have been as smoothe and quick to profit if I was learning while building.)


Good luck whatever you decide to do.
Click to expand...


can you recommend the merchant account you used for this?

PM me if you want it off here.

Thanks (do NOT need one high-risk - this isn't for a free trial/sketchy product)
 
CorrectAD said:
I agree:

Here's a quick snapshot of a recent campaign I built from scratch selling an actual product. Spent WAY less than $3k before I was in the money.

Got Merchant Account (Less than $50 for everything - Set up in like 1-2 days)
Domain Name: $9 namecheap

SSL Certificate: Free with domain

Website: I have a designer on staff, but it prob would've cost around $500 or so.

Programming the Merchant Account gateway: I spent like $300 on this because I wanted it custom, and easy to work with.

Autoresponder: $150/year at GetResponse. Spent a little time putting together a good sales follow up campaign.

Customer Service Software: You can get it free I think, but I found one I like for $40 a month, that has live chat (rarely use) and a ticketing system.

PPC: Found a few High CTR (one keyword gets 33%), Decent Traffic(Getting around 2-300 hits a day), High Converting (5-10%) keywords. Spent between $30 - $100 or so bucks a day during testing.

Daily profits around quadruple the ad spend, and... over 10% returning customers from the followup emails (within a week).

Merchant account hits within a day or two, which made scaling easy and quick.



(NEWB NOTICE: I've done this shit a lot, so this was NOT my first campaign... I don't know if it would have been as smoothe and quick to profit if I was learning while building.)


Good luck whatever you decide to do.
Click to expand...

A nice approach I tried selling a product before but it dived. Are we talking about an info product here, a piece of software or what?
 
Seema said:
We have discussed many times on this forum about how to approach campaigns with a small budget. However I have a budget of 3K I'd like to proceed with, can anyone give any advice on how you'd set up a campaign knowing you have a larger budget than most starters to play with.

Should I go in for the kill on the higher paying keywords and go for broad match like some people have mentioned in the past?

Any advice is always appreciated.

1161889672_Bigtit_babes6.jpg
Click to expand...


You could always just ease in with the content network. When I was getting started and wanted to conserve cash, I just set up content campaigns. It was a helluva lot easier for me to control my spend. Normally I could know whether it was a easily profitable campaign or not within $100-$200 spend. If I made money or broke even I knew I could make a steady profit. I would then aim for a 100-200% ROI. After that was running smootly, I had more confidence to go into search marketing and start throwing my profits at that to see if I could manage a larger campaign.

$3k isnt a lot. But its more than enough to make $3k/week profits even if you are conservative.
 
windjc said:
$3k isnt a lot. But its more than enough to make $3k/week profits even if you are conservative.
Click to expand...

Ditto that. I was afraid to chime in because I'm a ppc noob myself, and other people here are so much more experienced. But I have learned there are things you can do to help stretch your budget while you compile data.

*Turn off the content network and enable search only. You'll have far more targeted traffic with far better ROI. Once you become profitable, you may opt to turn on the CN to scale the campaign, but your ROI will immediately drop. Using search only is slow and a bit dull, but the smart and patient always prevail.
*Longtail keywords list. Have a very extensive keywords list that contains no more than 25 words per ad group, and keep them segregated and on topic. Longtails are the cheapest keywords, but building a comprehensive list takes time, effort and patience. Longtail is the slow way to get rich, and best for noobs with small budgets.
*Choosing your niche carefully. Don't go blazing into niches well saturated by experienced marketers. If you're spending $5 a click, you'd be better off buying lottery tickets than doing ppc.
*Split testing landing pages and ads. Watch which convert the best, and tweak accordingly.

I hope some of this is helpful. Good luck bro.
 
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BlueYonder said:
Ditto that. I was afraid to chime in because I'm a ppc noob myself, and other people here are so much more experienced. But I have learned there are things you can do to help stretch your budget while you compile data.

*Turn off the content network and enable search only. You'll have far more targeted traffic with far better ROI. Once you become profitable, you may opt to turn on the CN to scale the campaign, but your ROI will immediately drop. Using search only is slow and a bit dull, but the smart and patient always prevail.
*Longtail keywords list. Have a very extensive keywords list that contains no more than 25 words per ad group, and keep them segregated and on topic. Longtails are the cheapest keywords, but building a comprehensive list takes time, effort and patience. Longtail is the slow way to get rich, and best for noobs with small budgets.
*Choosing your niche carefully. Don't go blazing into niches well saturated by experienced marketers. If you're spending $5 a click, you'd be better off buying lottery tickets than doing ppc.
*Split testing landing pages and ads. Watch which convert the best, and tweak accordingly.

I hope some of this is helpful. Good luck bro.
Click to expand...

I think he was saying to ease in with the content network. But some good points all the same.
 
Seema said:
I think he was saying to ease in with the content network. But some good points all the same.
Click to expand...
I read that it's best turned off totally when first starting out, but open to differing opinions.

One thing I forgot to mention is to run the same campaign through two networks if you can. If one is converting better than the other, it's likely because of scrub-a-dub-dub.
 
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