Another CPA shaving question (whine whine whine)

sinewave

New member
Aug 30, 2007
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I've recently been refocusing on CPA marketing and things have been going fairly well for the past few months. I'm not doing enough with any network to get weeklies and I'm fine with that. I actively push offers from 6 networks and I plan to expand with other networks to which I've been accepted but with which I've not done much business.

With the kids out of school it's basically fiasco-central at my home anyway for the duration of the summer, so my time is limited due to needing to focus on kid-related activities.

Anyway, last week when checks were sent out from the net-15 networks I noticed one offer had shaved my leads by 60%. Crikey. It wasn't a zip or email submit either; it's a 2-pager with no cc required.

I wasn't paying much attention to the revenues, assuming everything was on track, until my AM for that network emailed me asking what had happened to all of my traffic since I had been doing well (for me) on that offer. I answered him that I had an issue with my Adwords pricing going off and that I was too busy with family matters and had paused the campaign ... AND that the offer had shaved >60% of my leads for the previous month.

I was too shocked about it and too busy to properly compose an inquiry until today. And I know my AM will respond to my request when he gets it on Monday, so I'm not worried about that.

I really like this network. I always receive their checks first and always get quick response from my AM even though I'm hardly a flashy super affiliate profit center for them. I've asked my AM to find out from the advertiser what the issue might have been.

What would you all, as affiliates, think about a >60% lead reversal? I've experienced some issues with conversions that weren't tracked properly and some minor shaving in the past, but nothing as severe as this.

Thanks in advance, and sincere apologies for the whining.
 


I'm confused. You mentioned shaving, then lead reversal. They're entirely separate issues. Lead reversal is from bad leads. Shaving is something that is behind the scenes and you don't know it's happening because you just see your normal clicks and lower conversions.

If you have > 60% lead reversal, then the traffic was insanely horrible. Was it Google? Definitely needs investigation in either case.
 
I'm confused. You mentioned shaving, then lead reversal. They're entirely separate issues. Lead reversal is from bad leads. Shaving is something that is behind the scenes and you don't know it's happening because you just see your normal clicks and lower conversions.

If you have > 60% lead reversal, then the traffic was insanely horrible. Was it Google? Definitely needs investigation in either case.

Ok. It appears that I might not have understand the difference between "shaving" and "lead reversal" until now. I appreciate your explanation. You've given me some vocabulary that I can use when talking to my AM next week.

The leads were in my account until about a week after the close of the month, so it sounds like it's lead reversal and not shaving.

"Insanely horrible"? Yow. If my leads are in fact "insanely horrible", I won't expect payment for them in any case.

Thanks so much for your help.

Edit: Yes the traffic was from Google as well as MSN and Yahoo. I've not had issues before but I'll revisit the ads for that offer when I can. Thanks again.
 
always start small with a network and don't build big numbers till the trust is there. Trust is a 2 way street, so its super important to build the right relationships with your am's.