first delusion, he's offering a personal service with a tiered pricing structure. Huh? What the fuck is that? Do you know what different price options do to a prospect when it comes to a service? It scares them in a level 5 clinger kind of way. It does not push them towards the first tier, it just scares them away entirely. This is not a commodity, this isn't a cell phone plan, this is a dick head coming into your office with a fucking video camera where the only upgrade is...wait for it... MORE FRESH VIDEO!!!!! No sales person in his right mind would go "hey Mr. Prospect, I can do this for $5k right now, or even better $22k over a period of six months, or woah...a full fucking year for $40k ya know so i can put the kid through college! What's it gonna be?" Oh wow Mr Dick Head thanks. I guess you could do it in my ass for an eternity too? "Sure thing! Let's see how big we can make the money/time/rape you in the ass numbers Mr. Prospect. One sec..."
His pitch should have been one third technical/videography/marketing related, one third past work, and the last bit with a really easy call to action. Like sign up here for a lawyer video case study bla bla bla...email your prospects and try to get them on a call/webinar/whatever where you can attempt to close.
/rant