If you consider the rate the web grows, the amount of user generated content, and how accessible new information is now, its easy to see that these stats could be true.
As of July 2009, Google has 235 million searches
per day.
source
In another
post I mentioned
Demand Media, which pumps out 4,000 videoclips and articles a day with a unique system.
"It starts with an algorithm. The algorithm is fed inputs from three sources: Search terms (popular terms from more than 100 sources comprising 2 billion searches a day), The ad market (a snapshot of which keywords are sought after and how much they are fetching), and The competition (what’s online already and where a term ranks in search results). "
Demand Media uses an About.com/Mahalo-eque piece work system.
"Pieces are not dreamed up by trained editors nor commissioned based on submitted questions. Instead they are assigned by an algorithm, which mines nearly a terabyte of search data, Internet traffic patterns, and keyword rates to determine what users want to know and how much advertisers will pay to appear next to the answers."
"Demand Media wants to answer any question anybody has about anything. That means covering the obscure and the very obscure. "
Since Google likes updates, and more pages equal more in roads, scaling your niche from every conceivable angle in terms of content makes sense.
Sure Demand Media is producing to sell. I used to work with a site that had volumes of user generated content produced daily. It was related to online shopping and this site would outrank the brand mentioned for the first week each time a new model of something came out. The sheer volume of all those unique pages being churned out brought in a lot of traffic daily.
A reminder for anyone that hasn't read
The Long Tail yet.
Any other thoughts on a new spin?
color, model, brand, size, city, misspelling, plural, verbs, nouns, adjectives, city...?
