Question.
Say I have 10 campaigns targeting the exact same demographics
and am getting X number of impressions per day.
If I have just one campaign targeting those demographics, will I be
getting X number of impressions too, or lesser?
(Assuming same bid, same frequency cap, same budgets, etc)
I ask, because I am spending approximately the same amount of money
for all my campaigns (same offer, same demo, just testing creatives)
They're all profitable, some more so, some less so.
I am concerned that turning off some creatives will lead to lesser impressions.
Common sense says the number of impressions should remain the same, but
I just wanted to ask if someone might know, as testing it myself requires pausing
of campaigns = losing profits while ads are paused, so I'm trying not to resort
to that.
Your post is not clear because first you're talking about turning off campaigns, and then you're talking about turning off creatives. Which are you talking about?
To me, common sense says that if you turn off some CAMPAIGNS targeted to the same demographic, you'll get less impressions. But if you just turn off some CREATIVES within certain campaigns (assuming you still have all sizes running if doing IAB), you'll get the same number of impressions.