Plentyoffish Self Serve Advertising.

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HustlinHard said:
Pretty sure that refers to how they distribute your daily budget, by either providing the impressions ASAP or spreading them out throughout the day based on your daily budget (ie. like facebook).
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Bingo. ASAP spends as soon as the impressions are available. Evenly will break up your daily maximum spend into 24 chunks (1 for each hour) and it'll try to spend your $ evenly throughout the day.

nickster said:
What kind of Ads perform better AIB compliant or the Facebook type ads? And what is the difference in pricing? I am thinking about running an AIB campaign but don't know where to start my bids
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I think size is irrelevant if you've got a good quality ad targeted at the right demographic. Generally speaking though, the IAB's do get higher CTR's. The IAB's cost a bit more CPM b/c they take up more real estate on the page (~$0.15-ish more than the 110x80's). Lastly, about 70% of our traffic is allocated to the 110x80's and 30% to the IAB's.

Random tip: Cheap traffic in the UK and Canada right now, so that might be a good place to test (ESPECIALLY if you have a successful US campaign already running, why not just find a similar offer and roll them over into the UK and Canada?). Volume-wise, UK+Canada has about the same impressions as the US.

Feel free to email me ben@pof.com if you'd like to see the media kit (breaks down our traffic pretty nicely).
 


I think POF is scared of all boobs. Ben, these are boobs, they will not hurt you.

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Well, it sucks to be Canadian.

As of July 1, the Canadian government is making POF charge us Canadian advertisers 13% tax instead of the 5% they've been charging so far.

This has the effect of encouraging me to spend more effort finding companies outside Canada where I can spend my advertising budget instead of spending it within Canada. The government is trying to get more tax money, but they'll end up getting less, AND they're pushing business out of the country. Way to go government!

Does POF charge you American advertisers any tax at all?
 
I'm seeing conversions, optimizing and it's going really well but few questions if anyone care to help:

1. How do I determine what's the optimum bid # without over-spending? I read the 1 penny tip over at Mr Green's blog but surely increasing bid 1 penny at a time would take a long time?

Or do I just create 10 duplicates of the same campaign and have different increments for each, running simultaneously?

2. How many clicks before you guys decide ad copy is bad? 100 clicks? I'm talking about ads that get high CTR but low conversion.
 
When we choose Age to be between 50 and 60 does it include 50 and 60 or just 51,52,..59.?
 
clyde said:
I'm seeing conversions, optimizing and it's going really well but few questions if anyone care to help:

1. How do I determine what's the optimum bid # without over-spending? I read the 1 penny tip over at Mr Green's blog but surely increasing bid 1 penny at a time would take a long time?

Or do I just create 10 duplicates of the same campaign and have different increments for each, running simultaneously?

2. How many clicks before you guys decide ad copy is bad? 100 clicks? I'm talking about ads that get high CTR but low conversion.
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The 1 penny tip isn't increasing by 1c at a time to find the right bid, it's setting a bid and increasing that by 1c so people who also bid the same as you will now be bidding less. Read PPC.BZ's 2 penny tip. A revolutionary discovery. I do 5c increments to find the optimal bid.
 
Yaxxx said:
The 1 penny tip isn't increasing by 1c at a time to find the right bid, it's setting a bid and increasing that by 1c so people who also bid the same as you will now be bidding less. Read PPC.BZ's 2 penny tip. A revolutionary discovery. I do 5c increments to find the optimal bid.
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Yeah so I guess it's just arbitrary then? Like, I'd increase it by 1-2c and see if it affects traffic/conversion.

Thanks.
 
reggid said:
Come on Ben! Thats pretty small...
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Yeah I guess her head could use an augmentation:

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(I actually Google'd "hot conehead" = fail)

clyde said:
I'm seeing conversions, optimizing and it's going really well but few questions if anyone care to help:

1. How do I determine what's the optimum bid # without over-spending? I read the 1 penny tip over at Mr Green's blog but surely increasing bid 1 penny at a time would take a long time?

Or do I just create 10 duplicates of the same campaign and have different increments for each, running simultaneously?

2. How many clicks before you guys decide ad copy is bad? 100 clicks? I'm talking about ads that get high CTR but low conversion.
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1. Do not create 10 duplicate campaigns, you're essentially going to be raising your frequency cap by 3 every time you target the same audience w/ relatively the same bid.

The tip in Mr. Green's blog would apply mostly to bids around multiples of $0.05. So for example, bidding $0.51 is much better than $0.50.. but bidding $0.54 as opposed to $0.53, isn't going to be as big of an effect. So I assume the $0.02 bid theory would simply get you ahead of the people utilizing the $0.01 theory (so bid $0.03 more than bids in multiples of $0.05 and call it a day?)

2. I'm curious about this too. I've heard between 10k-30k impressions per creative but I'd like to hear about the conversion side of things. Guess it depends how much you're banking per conversion (dating lead vs. rebill).
 
As someone with dubious technical skills. It seems a lot easier to create an ad on myspace AND actually see what is going to look like online. I am admittedly brand new to POF ad platform, but I really only have a general idea of what my ads look like. Whereas on MS I know exactly how they will look.

PS: I wish i weren't married because I know a lot of fellows getting mad amounts of the vag offa POF! Kudos on that dudes.
 
Me too... It looks like my ads are being served, but PoF reporting is showing my spend as way lower than it should be.

Ben?
 
Same thing happened last Saturday. Ads were served, but weren't being charged. They added the missed charges to the following Monday spend.
 
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