1 month, $10,000 profit all ppc challenge
- Thread starter beejeebers
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Here's the deal- everyone puts together expiriments and case studies and how to's on this subject. You can find them on 99% of affiliate marketing blogs. They are all the same, and unless you give up your URL and keywords so we can see in detail how everything works, this information is the same as everything else out there.
It becomes even worse information when I have to read a bunch of shit talking posts in between to get to the content; only to find that your post doesn't help me.
AND WORST OF ALL- If you can't afford to share your POTENTIAL 100% ROI $10,000 campaign keywords and URL with us, you're probably not that big of an affiliate marketer and we could easily get the same type of advice from someone who is more experienced and successful. We're not going to copy your page and keywords. If we wanted to copy a good page and keywords, we could easily go search for the term like you said and copy one of the pages that yours is "just like."
Let's face it, if you could so easily set up a campaign and make $10,000 profit a month, you could show us how to do it in one niche, then go set up 10 campaigns like that in other niches and make $100,000 a month in profit.
It becomes even worse information when I have to read a bunch of shit talking posts in between to get to the content; only to find that your post doesn't help me.
AND WORST OF ALL- If you can't afford to share your POTENTIAL 100% ROI $10,000 campaign keywords and URL with us, you're probably not that big of an affiliate marketer and we could easily get the same type of advice from someone who is more experienced and successful. We're not going to copy your page and keywords. If we wanted to copy a good page and keywords, we could easily go search for the term like you said and copy one of the pages that yours is "just like."
Let's face it, if you could so easily set up a campaign and make $10,000 profit a month, you could show us how to do it in one niche, then go set up 10 campaigns like that in other niches and make $100,000 a month in profit.
I have used them all. You can get big lists off wordtracker or keyword discovery very easily. They all do the same thing.
Yep direct to merchant.
Hey can't please everyone, troll on brother, troll on!
:error:
Anywho, here's the latest update:
Well things are moving along ok so far. Most keywords are getting some clicks now and it's time to add a phase to the project. I'm now a couple days in and can begin to edit or delete or pause or adjust keywords as they convert/don't convert/cost me too much money. This is the stage where most go wrong because they don't know what criteria to use to edit things OR they just don't edit anything at all. My criteria is easy. I want a minimum of 100% return on my investment. In my case there's curve ball in the calculation because I've got 3 different payouts to deal with. So, the way I handle this is to take an average of the 3 payouts and use that average as my payout for all calculations. In this case I have one that pays $150, $60 and $40 so the average is $83.33. So I can spend $83 to get a lead. That's my starting point. Now I know whenever a keyword hits the $83 mark and is not profitable, I have to either delete/pause or adjust the bid downward.
If the keyword has converted, I will know the conversion rate, so I can apply the following formula to figure out the new bid:
New Bid = Target Max Cost x Conversion Rate
So let's say I have found a keyword that has converted but has cost me $112 for one conversion, so I know it's above my target max cost. This means I have to do something and that is lower the bid to a point where it will be profitable if I get a conversion. Let's assume it converted at 1.33% for an example. My calculation is as follows:
New Bid = $83 x 0.0133
New Bid = $1.11
So I go into whichever engine I'm working on and adjust the bid for that converter down to $1.11. NOW if that keyword converts at that conversion rate, (it may or may not, but let's assume it does), I know I'll be making at least 100% ROI and that's exactly what I want. But what about keywords that have not converted but have gone over the $83 mark? The answer is easy delete or pause that keyword. It hasn't worked yet and yes you may hit a miracle click, but why waste money on it. Just delete or pause it and move along, there are literally millions of other keywords out there.
Another thing I like to do on overture is move those converting keywords to their own category. This way I can see at a glance which are my converters and which are my test keywords and which ones are offline. It's just for organization purposes. I like to test smaller batches at a time on overture to allow my daily budget to be focussed on a select group instead of spread amongst thousands and thousands of different keywords.
Here's the numbers:
One thing I found interesting so far is I haven't got a single lead from adwords yet. I've got a small trickle of clicks and I think my account may be under review. This happens sometimes and I have no problem with it, but once I get adwords rolling, I feel my profits will pick up nicely.
So I'm almost a week in. I'm not hitting my target ROI yet. What should I do? The answer is test more keywords, test new ads, test new ad copy, test new landing pages. It's simple really, if you're not getting what you want, test things until you find something that does get you what you want. Do not make huge changes all at once. Make small changes, document them and then give them a couple days to run. I haven't changed any text yet, I've only played with bids so far. You'll find sometimes that you have keywords that are costing you a lot of your budget and just not converting. Get rid of them. Be ruthless in throwing out the garbage. Do not think, "well I put $xxx into that keyword so I could get a lead on the next click, I better not touch it." Get rid of it before it drains more of your budget.
Now I'm off to add more keywords to adwords, overture and msn...
Great post, man. I have a few questions for you that will help me to clarify things further... Thanks for answering... I am just trying to learn...
1.) You use a form to collect the lead data from site visitor. What specific data/fields are you collecting on this offer and what are you submitting to the merchant? Do you also collect any hidden data like IP number, etc.?
2.) You stated that you use a simple echo statement to show the keyword in the meta tags and twice on the page body. Can you elaborate on what this is? What do you mean by a "simple echo statement" and how does that work?
3.) How are you ultimately submitting the lead data to the merchant? Are you autofilling the merchants form pages using a separate script or are you sending the merchant a delimited file, etc.?
4.) What programming language are your scripts in .php? .cfm? .asp? or .???
Have you found it better to use one language over another for this type of form capture and database submission?
Thanks again. Your input is greatly appreciated.
1.) You use a form to collect the lead data from site visitor. What specific data/fields are you collecting on this offer and what are you submitting to the merchant? Do you also collect any hidden data like IP number, etc.?
2.) You stated that you use a simple echo statement to show the keyword in the meta tags and twice on the page body. Can you elaborate on what this is? What do you mean by a "simple echo statement" and how does that work?
3.) How are you ultimately submitting the lead data to the merchant? Are you autofilling the merchants form pages using a separate script or are you sending the merchant a delimited file, etc.?
4.) What programming language are your scripts in .php? .cfm? .asp? or .???
Have you found it better to use one language over another for this type of form capture and database submission?
Thanks again. Your input is greatly appreciated.
Once again.. great post.
however.. I am getting sick of the negativity from some of the other members.
Anyhow.. keep up the great content.
however.. I am getting sick of the negativity from some of the other members.
Anyhow.. keep up the great content.
You better believe it. I was curious to see if you were gonna back it up. $85.00 profit on $727 spend, I guess it's better than nothing for your 6 days of work so far.
If you look at the March 21nd stats, you can see he spent considerably less and generated 2 leads. I am curious if this is to the suspension of keywords or if he hadn't had closing day stats.
Looking forward to your next post and stats shot.
-Dan
Looking forward to your next post and stats shot.
-Dan
Keep going!
Despite the naysayers and fucktards who keep telling you that you can't do it -- use it as a motivator to prove them wrong. It looks like you're already doing that.. keep it up.
Presevere, sweat, bleed a little. You can't help but learn something and perhaps make a little green along the way.
Despite the naysayers and fucktards who keep telling you that you can't do it -- use it as a motivator to prove them wrong. It looks like you're already doing that.. keep it up.
Presevere, sweat, bleed a little. You can't help but learn something and perhaps make a little green along the way.
I agree 100%, my parents are friends are those people who say I cannot succeed at making a full time living online at my computer, they don't come out to say it but you can tell by the way they act, but they don't know shit about what I'm doing and they just don't understand it.
For all you fuckers who say you cannot do something bring it on because that just give me more motivation to prove your sorry ass wrong and say FUCK YOU when I do achieve it.
That's an 8.5% return - in the 'real world' of brick and mortar business and real estate 8.5% is great.
Doubters and trolls do just motivate me even more too. On the "you can't make money on the internet thing", with your relatives, that is so true. When I quit my "real" job back on January 1st, 2006 my relatives though I was nuts. I had just had my first baby and my wife was on maternity leave. For me to quit was just mind boggling to them. My neighbours still wonder what I do for a living as my vehicle is always here and they never see me leave wearing a shirt and tie anymore. (I bet they think I'm dealing drugs...LOL). The thing about all these people doubting you is, it motivates the snot out of you to prove them wrong. Now that we're building a new house and my wife probably won't go back to work after the next kiddie, the family starts to believe in you. That's nice, but believing in my doesn't motivate me as much as someone telling me I'm full of it. (Hence challenges like this one...)
8.5% return in one month is an outstanding return in the bricks and mortar world. In my previous life as a financial advisor, we used to aim for 10% PER YEAR return on portfolios. Now 8.5% means I made a bit, but not nearly enough to satisfy me. As you start making more and more money, your "number system" becomes skewed. I used to think $100 a day was something beyond what anyone could do on the internet. Now it's not. This whole affiliate marketing thing eventually just becomes a big video game where each month you're just trying to beat your "high score". Then you have days where you netted more then you used to make in a month and your head starts spinning! (You get used to it though).
It's good to know that other affiliates are feeling the same things as you did or are though. This is a relatively new way to make a living and we are the pioneers of it.
8.5% return in one month is an outstanding return in the bricks and mortar world. In my previous life as a financial advisor, we used to aim for 10% PER YEAR return on portfolios. Now 8.5% means I made a bit, but not nearly enough to satisfy me. As you start making more and more money, your "number system" becomes skewed. I used to think $100 a day was something beyond what anyone could do on the internet. Now it's not. This whole affiliate marketing thing eventually just becomes a big video game where each month you're just trying to beat your "high score". Then you have days where you netted more then you used to make in a month and your head starts spinning! (You get used to it though).
It's good to know that other affiliates are feeling the same things as you did or are though. This is a relatively new way to make a living and we are the pioneers of it.
8.5% isn't really a big return, but this is a good lesson for newbs. I used to do lead gen campaigns for insurance companies, brokers, etc and I always told them that for the first month, they're spending their money on research, any positive ROI is just a plus. What that does is gives you the data you need to do some detailed analysis. The inexperienced see this as not worth it, but on the second month you'll get X more leads for the same expenditure, and the next month X more until you hit your cruising altitude. It's a lesson I had to learn in the corporate world with other peoples money, it's great that people are getting a chance to see it in action here.
Bang on Danny.
It takes time to get things rolling, but on the interweb, people want results yesterday or the day before that!. You're lucky you got to learn with other poeple's money, that would be a great way to start. Once the campaigns start to mature, you really start to see what's working and what is dragging your roi down. You trim the crap and refine the good stuff and eventually you hit your roi goal and beyond.
Great input Danny...
It takes time to get things rolling, but on the interweb, people want results yesterday or the day before that!. You're lucky you got to learn with other poeple's money, that would be a great way to start. Once the campaigns start to mature, you really start to see what's working and what is dragging your roi down. You trim the crap and refine the good stuff and eventually you hit your roi goal and beyond.
Great input Danny...
I still don't understand you people. What difference does it make if he shares the specific niche? You're looking for his train of thought and problem solving abilities. The niche itself means nothing unless you're going to do exactly what you said you would'nt do - directly copy him.
Get some originality and do some thinking for yourself. Take some money, pick one good niche, and test it until you make money or it proves to be garbage. Geez, people!
I have used them all. You can get big lists off wordtracker or keyword discovery very easily. They all do the same thing.
Yep direct to merchant.
Hey can't please everyone, troll on brother, troll on!
:error:
Anywho, here's the latest update:
Well things are moving along ok so far. Most keywords are getting some clicks now and it's time to add a phase to the project. I'm now a couple days in and can begin to edit or delete or pause or adjust keywords as they convert/don't convert/cost me too much money. This is the stage where most go wrong because they don't know what criteria to use to edit things OR they just don't edit anything at all. My criteria is easy. I want a minimum of 100% return on my investment. In my case there's curve ball in the calculation because I've got 3 different payouts to deal with. So, the way I handle this is to take an average of the 3 payouts and use that average as my payout for all calculations. In this case I have one that pays $150, $60 and $40 so the average is $83.33. So I can spend $83 to get a lead. That's my starting point. Now I know whenever a keyword hits the $83 mark and is not profitable, I have to either delete/pause or adjust the bid downward.
If the keyword has converted, I will know the conversion rate, so I can apply the following formula to figure out the new bid:
New Bid = Target Max Cost x Conversion Rate
So let's say I have found a keyword that has converted but has cost me $112 for one conversion, so I know it's above my target max cost. This means I have to do something and that is lower the bid to a point where it will be profitable if I get a conversion. Let's assume it converted at 1.33% for an example. My calculation is as follows:
New Bid = $83 x 0.0133
New Bid = $1.11
So I go into whichever engine I'm working on and adjust the bid for that converter down to $1.11. NOW if that keyword converts at that conversion rate, (it may or may not, but let's assume it does), I know I'll be making at least 100% ROI and that's exactly what I want. But what about keywords that have not converted but have gone over the $83 mark? The answer is easy delete or pause that keyword. It hasn't worked yet and yes you may hit a miracle click, but why waste money on it. Just delete or pause it and move along, there are literally millions of other keywords out there.
Another thing I like to do on overture is move those converting keywords to their own category. This way I can see at a glance which are my converters and which are my test keywords and which ones are offline. It's just for organization purposes. I like to test smaller batches at a time on overture to allow my daily budget to be focussed on a select group instead of spread amongst thousands and thousands of different keywords.
Here's the numbers:
One thing I found interesting so far is I haven't got a single lead from adwords yet. I've got a small trickle of clicks and I think my account may be under review. This happens sometimes and I have no problem with it, but once I get adwords rolling, I feel my profits will pick up nicely.
So I'm almost a week in. I'm not hitting my target ROI yet. What should I do? The answer is test more keywords, test new ads, test new ad copy, test new landing pages. It's simple really, if you're not getting what you want, test things until you find something that does get you what you want. Do not make huge changes all at once. Make small changes, document them and then give them a couple days to run. I haven't changed any text yet, I've only played with bids so far. You'll find sometimes that you have keywords that are costing you a lot of your budget and just not converting. Get rid of them. Be ruthless in throwing out the garbage. Do not think, "well I put $xxx into that keyword so I could get a lead on the next click, I better not touch it." Get rid of it before it drains more of your budget.
Now I'm off to add more keywords to adwords, overture and msn...
I am little bit surprised to see your ROI so low!
I don't know what keywords you targetting, but from my own experience with mortgage offers for example, I get leads <1:10. I also have to say that mortgage leads doing well at the moment because of the season. All my campaigns together doing approximately ROI 125%. Your ROI 11.81% is low and needs to be improved regarding my opinion. Though personally I don't have experience with UK debt! Good luck with your project.
I am little bit surprised to see your ROI so low!
I don't know what keywords you targetting, but from my own experience with mortgage offers for example, I get leads <1:10. I also have to say that mortgage leads doing well at the moment because of the season. All my campaigns together doing approximately ROI 125%. Your ROI 11.81% is low and needs to be improved regarding my opinion. Though personally I don't have experience with UK debt!
Sheesh, he just started the campaign! Why are some surprised by this? He made a profit on the first swing at bat ... which is a great sign and means it can be tweaked for even a greater ROI once the bad performing keywords are deleted and the ad copy is tested some more.
Rarely, if ever, does a campaign's ROI peak at first launch... it's a testing process the whole way through. Which is exactly why the majority of people FAIL to make money online .... they can't handle the bumps in the road and don't know what to do when they get there.
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