I'm looking for a creative way to promote an island for sale. It's been on the market for nearly two years and the seller is eager to find a buyer, so he has upped the ante. It's listed at ~$30mil and is a good deal for someone with the funds and interest in finishing up the resort construction.
I was thinking of building a site/contest and offer a big reward upon the sale of the island for every lead. My initial thought was to give $100,000 for the referral of the buyer and $1,000 for each pre-qualified lead referral. Unfortunately, I wouldn't be able to offer the rewards until the sale is complete, but I figured the size of the rewards would stir up some interest and encourage spreading the word in a (hopefully) viral manner.
Thoughts? Ideas?
You might consider some VERY highly targeted marketing. As an example, get a hold of one of the companies selling lists of folks in places like Atherton, CA or South Kensington, Mayfair, Belgravia (etc) in London or the 10021 zip in NYC (Upper East side).
Similarly, hit up places like dream homes magazines or other places that target HNWI or in this case shoot for the ULTRA HNWI market (think marquisjets.com, netjets.com).
Get some banner ads on their sites.....
Then try banners or links on places like NY Social Diary, the blog ParkAvenuePeerage.com and WashingtonLife.com magazine.
As I said, get ridiculously targetted...
Also try banners on places like Asmallworld.net (run by a Swede you probably know this one....)
Try places like The Purse Blog (and no you can't use my username, lol)...Seriously, get some wives to bug the bloody hell out of their husbands...
Lastly, try buying banner ads and/or direct sales on the websites of places like The top alumni clubs in NY or the top private clubs in USA, Europe and the Wealthier Asian Countries....
Alot of people still don't know the power of the web and you could probably get cheaper ads on some of these places than traditional media....
Now pay me my referral bonus
Good luck bro......