AMA JON FISHER - ASK ME ANYTHING

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emp said:
Sorry for the long quote... sounds like the type of batshit stuff I would love doing... you hiring?

::emp::
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Considering some of the folks you do biz with over there, perhaps you should be biz dev'ing for me and sending some of those sweet and ready for war EU corps. I'll trade you, one US corp for an EU ally corp??
 
Sadly, no war greedy corps in my line of work.

Only peace loving intellectuals.

::emp::
 
I convert all my cash to Jelly beans... JB's are the future. Anyone looking for a JB partner PM me.

Also, this is an amazing thread, well timed too. WF has been a somewhat dull read lately!
 
jhoffy22 said:
What is the most commonly recurring bad decision(s) you've seen in business dealings that you've been apart of?
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People getting lost in "potential". Its a double edged sword.

To most, potential in a project, service, product, company, or even person, is awesome... but don't get lost in the potential. You will doom the fuckin thing before you begin.

Once you get lost in the potential, that's when meticulous scheming begins on things and details that you do not need to work out just yet. In fact, if anyone starts in on that, stop them, and make them wait until AFTER the project begins.

Fuckin potential. Everyone has it to some degree.. and everyone just looooves to talk about it like its the next Jesus Fuckin Christ. I swear.
 
OK I got another one.

What would you say separates you from other guys that tried to get on a level you're at but failed?
 
It sounds like you hire people to help run/manage your PPC/Media Buying campaigns. Can you talk a little bit about your process there? How do you divvy things up? How much responsibility/control do you give your workers on this? How do you find these people?
 
Jon said:
My company took a $3.3M loss on a Facebook campaign. We owned I think, 80% of the inventory via Microsoft, the top banner display for Facebook Canada, back in.. 2009 (I'm pretty sure). We just didn't have enough campaigns to fill the thing and be profitable. But it was worth the loss, because we stopped all of our competitors from taking any sizable share, and it ultimately scored us major credit with other agencies.

I've taken some losses through out the years. Nothing massive. But the dumbest one I made, was with Adwords, left something running when I shouldn't have, came back the next day, had racked up a $70k'ish bill. Gotta love those finance keywords. Worst part, they all went to a dead/empty page. So that definitely sucked.

But losses can be minimized if you really want them to be.

For any project I take on, I give it a strict, 90-day (very rarely, but now I sometimes extend it to 120-days) profit or not policy. Meaning, from day one of starting business, we have 90-days to hit profit, otherwise I'm out. It has saved my ass many times form being bogged down or getting too invested, but a few times it did make me think maybe I was being too tough on people, but not enough to make me stop. Everyone is different. I don't set expectations or projections unless I am damn sure I can meet it or better, surpass them.

But I've certainly exited way more companies and projects than I've started with. To each their own.
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Jon you fucking legend. Thanks bro for the honest replies.

If I'm not pissing you off already then go ahead and tell me what you would have done if IM was a no go and you had to pick something else?
 
Jon said:
4- Finance a business, or buy one, or flip one, or just do something with it. With $250k, you CAN absolutely start a small lil PE firm if you really want to do that kind of brutal work. You can absolutely, without a shred of doubt, take that initial $250k and turn it into tens of millions, over about a 5-7 yr period at the least. Contrary to popular believe, you can bypass the whole Angel investor and VC route and go straight to the top of the food chain at the PE (private equity) level. Of course, your peers will have billions under management, but even with $250k you can still end up playing on their level someday (20+ yrs realistically, if you get REALLY good at it, maybe less).
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Very interested in hearing more about this PE idea. Are you saying to invest into failing businesses and turn them around?
 
JoseArmando said:
OK I got another one.

What would you say separates you from other guys that tried to get on a level you're at but failed?
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I'm on my own level.
I play for my own team.
I'm pretty rogue by nature, when it comes to these sorts of lists..

I really don't like comparing myself with others in the industry, not because I'm ashamed or self conscious, but because I know, for a fact, I can kick the shit out of any of them in just about any sector, if I truly wanted to do so. I have done it before, I can do it again, but I choose not to. Most things these days, are just not worth the fight, resources or the profits are just too low by comparison to other areas which I'd consider low hanging fruit. Those are much preferred.

My true and absolute self confidence, real natural courage coupled with raw experience alone, are what likely make me different from the start. There are no pills for this, nor can it be faked. (don't even say liquid courage, because we all know that's a bad idea.)

I don't need my hand held or to be convinced. I don't need to be sold 100%. I take calculated risks, and many times, I'm prepared to invest everything at my disposal to get it done. Some people think they have me figured out, and that's fine with me. But most learn pretty quickly that they misjudged or misread me, and it puts them into a fight they don't typically want to go through, so either they move out of the way, take my offer to merge/join, or they duke it out and most always get annihilated at some point. But its all just one big game of business. Then there are some that takes things INCREDIBLY personally. Those are the fun ones for sure. The overly sensitive types that cry and quit easily and can't understand why luck is just never on their side. Those guys, yeah, they talk a big game, but they don't nor can they do shit. I enjoy those the most. It literally gives me a great sense of pride to knock them out of the space that they never should have been playing around in, in the first place. Unfortunately, these lil fuckers always bounce back and just talk it up again and again until someone else knocks them the fuck out. Rinse and repeat. Its a never ending game... But, its all just a game nonetheless.
 
Does being 'wealthy' mean shifting your goals towards aqquring power and connections?

(in other words are you now part of the illuminati)

Great thread btw, it is honestly quite mind boggling to hear from someone so succesfull in their field directly.
 
Jon said:
I liked the GUI of HaVok and that Blue Cross/Shield (lol) one.

Just so everyone knows, I've known Will since the mid-90's. We were in a "hacker crew" together. We were both Capos. My my how things change. Now you're in MY crew, biatch! Oh, the memories...
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Lmao... Good the good ol days. Miss them.
 
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