Amazon’s new ad network has a secret weapon against Google AdWords



I think I'll wait to give a shit until after Amazon starts making a profit.

Err?

Amazon.com, Inc. (AMZN) Balance Sheet - NASDAQ.com
(Numbers are in the thousands)

and huh?

Amazon.com, Inc. (AMZN) Interactive Chart Analysis - NASDAQ.com

(protip: check the "max" button to see the complete history)

Now, while I don't worry about AMZN's finances, any foray they made into data foraging has been nothing but utter failure.

Ever tried their contextual ads? laughable results

Their internet search? Excuse me while I try to calm down bing's laughter.

The stuff they recommend me... horrible.
I am a longstanding customer who shares everything with them.. they have my complete purchase history of ~ 10 years (yep, started using them the minute they arrived) and they can't make heads or tails out of my data.
To be honest it'd be ridiculously easy to milk me for double of my current spending with them.

And this is not high - level stuff I am talking about.

Example One:
One-time items.
So sometimes I buy real items from amazon. One nice example is the spyderco triangle sharpmaker - awesome knife sharpener that I highly recommend.
What COULD amazon recommend?
Knives - or... even better .. accessories for this tool that I rated highly. (There are replacement sharpener inserts, and one for hardened steel)
That'd probably be an easy sale.

What DO they do?
Recommend me 20 different knife sharpeners over the course of the next months via email.

How many of those things do you think I need if I like the one I got?

Example Two
Ever since the first kindle, I buy e-books in English language - this is about 95-98% of my purchases.
So what to do, Amazon?
Of courseII Recommend the German hardcover version of books I already bought (and read - they have that data) for kindle in English.

So yeah... taking this "DA NEXT GOOGLE KILLAAAH!one1!!1one!!" headline with a grain of salt or two.

::emp::
 
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How many of those things do you think I need if I like the one I got?

That is and was the problem with googles personalized adds and why you better turn them off for some websites. On a website promoting games you want game ads and only game related ads. Same for gambling or such.

I buyed a bicycle for my GF. What i see the next days? Bicycle ads.

That is nothing as the proof that google and the whole internet are miles away from a usable semantic approach. All this "clever advertising systems" are in the core nothing else as some pattern matching over keywords, something you can write as a one liner DB query in every serious DB or programming language.

What i still wonder is why they did not attached some kind of expert system to it. Because it IS not that hard to break up the products for amazon in categories which say "they buy that only one time" and "if buyed, they will buy that too".

All what i see fits emp's experience - on my sites but also as long term amazon user too. They do not know shit about the buy queue of their products or at last they have no idea how to attach that to ads serving.
 
Funny thing is that there are
a) commercial solutions out there
b) even an idiot could add a field to the database "resale" --> Yes/No
c) If you go really fancy, you add "related_to" --> ID for accessories

Ta daaaa!

But no, I buy this Multitool from Leatherman

[ame="http://www.amazon.com/gp/product/B000XU43IC/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B000XU43IC&linkCode=as2&tag=blindapeseo-20&linkId=ISQNBEBZEZVHEJOC"]Leatherman 830850 Skeletool CX Multitool - - Amazon.com[/ame]

And get bombarded with multitools from all companies who ever made one for several months.


::emp::
 
I just started an ad campaign using their new book ad service. To early to tell the results.

However, yes you can track the results.

No, you can't control how the ad looks (thus relatively useless for a long copy shock and awe dude like myself).

Basically all they are doing is impressing an image of your book cover and half of your title. They literally don't make space for more than a 2-3 word title. My titles all strategically how How to superlong titles.

Anyhow, we'll see what happens. If it works, it could make Amazon much more profitable for me.

Problem is: Amazon is about selling based on price and reviews.

The goal should be to sell based on value and testimonials.

Still, I think it will be fun to fuck around with the new system to just to see if anything happens.
 
Its amazing how they keep doing new shit while their existing shit isn't making money. Delivery drones and such is that all propaganda to get investors lol
 
I think Twitch could possibly be a YouTube killer if people start to prefer streaming instead of videos. It's like live tv vs re-runs.

No offense to you as a person, but your comment is the stupidest fucking thing I've ever read. Where's the dumbfuck fedora-wearing cousin-fucking neckbeard galacunt when wickedfire needs him?
 
I think Twitch could possibly be a YouTube killer if people start to prefer streaming instead of videos. It's like live tv vs re-runs.

No offense to you as a person, but your comment is the stupidest fucking thing I've ever read. Where's the dumbfuck fedora-wearing cousin-fucking neckbeard galacunt when wickedfire needs him?

oh-snap.gif
 

eat shit nigger boy

i'm finna scrape your face over wit ma bike bruh

TRUNK BOIZ 583 DONT STEP UP OR GET SLAPPED THE FUCK OUT

[ame="http://www.youtube.com/watch?v=hQGLNPJ9VCE"]SCRAPER BIKE - YouTube[/ame]
 

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