Hey guys, I have a friend of mine who has ~40 kiosks in malls and airports around the country. It's set up as sweepstakes campaigns, usually "win a car!" sweepstakes with high-end cars sitting right next to the kiosk. They're really nice displays and he generates around 120k leads/year.
The problem (I think) is that he's not getting the most that he can out of each of those leads. Right now, he collects:
He's partnered up with some timeshare rental company and is selling each lead for only $0.50-1.50!
He can add any question to the process that he wants. I'm thinking he should add something like "Are you looking to purchase a vehicle in the next 1-3 months?" to sell the leads to an automotive dealer, or something of the sort.
I'm wondering if you guys know of anyone who could help him increase his revenue/lead. Any other general thoughts? I'm a little surprised that he's making so little off of each lead, or do these types of leads usually sell at this rate?
The problem (I think) is that he's not getting the most that he can out of each of those leads. Right now, he collects:
- Name
- Address
- Household income
- Accepting terms
- Signature
He's partnered up with some timeshare rental company and is selling each lead for only $0.50-1.50!
He can add any question to the process that he wants. I'm thinking he should add something like "Are you looking to purchase a vehicle in the next 1-3 months?" to sell the leads to an automotive dealer, or something of the sort.
I'm wondering if you guys know of anyone who could help him increase his revenue/lead. Any other general thoughts? I'm a little surprised that he's making so little off of each lead, or do these types of leads usually sell at this rate?
