This is actually the challenge for watchmakers.
The solution is:
a) Luxury - Watches as Jewelry and status symbols
No one wears a 20K watch because he needs a timepiece.
b) Fashion - Watches as "fun" item to augment fashion. Think "Swatch" stuff.
c) Utility - Very seldom this is needed - divers, maybe.
The watches that are done now are shit for ALL of these reasons.
a) Not expensive enough, also not good looking enough
b) Too expensive
c) Not there yet
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i dont know shit cause im german and thats what we do.
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luxury watches are investments. people buy and lock them up because they appreciate.
luxury watches are investments. people buy and lock them up because they appreciate.
the watch companies making people believe that shit is up there with de beers diamond is forever as some of the greatest marketing ever
^ I mean seriously, is Apple even trying?
Apple iPhone 6 vs Sony Xperia Z2 - Phone specs comparison
iPhone has "Oleophobic coating", lol, meanwhile I dropped Z2 in a bucket of hot water for 10 minutes and it was OK.
IWC also rams ETAs in to their $5k+ watches (also Panerai, Omega and many others), I love mechanical watches but as far as margins go the higher end ones are on pair with diamonds like harrymouni mentioned.
What does happen as far as value with watches is that certain models do keep their value pretty good (usually used watches). But if you're buying a new watch as an investment you got some bad investment advice somewhere. Even ALS/Patek/AP models are hard to move and will usually depreciate once out of store unless you were lucky with a specific model.
They dont really need to try. They have a good thing going right now. All they have to do is slowly add a few cosmetic features once a year. If they blow their wad with the minuscule upgrades they would fuck up their annual cash cow.
You wont see apple rock the boat anytime soon. They pretty much have a guaranteed golden goose that shits out golden eggs Q4 each year.
I have a Doppel from the 7750 days, but I thought that the new models had Pellatons or at least an in-house mvmt. Anyway, I agree 100% on Panerai. Great finishing, but the standard models have a base movement that can be bought for $60. AP uses DD chrono modules.
If you buy well (40% off) you can do ok.
Their pilots are sweet but yeah I think they put ETAs in Portofinos too. My Omega also has a 7750 but it didn't cost me an arm and a leg so I think it was a fair trade for what I got.
AP and Patek also sourced a ton of their movements from JLC - not that JLC is bad but still, you'd guess you're getting a true in house at that price. Bottom line it's all a farce
What got me with Apple is that they were boasting they'd ruin/disturb the Swiss watch industry with their watch and then they come out with that
I think the Plus is a pretty big numbered upgrade. 5.5" is bigger than all but the phablet models.
Which was a safe play. These larger phablets have been all over the market for the last 2 years. Apple is just going with the flow. With that said, things like the battery life are exciting upgrades. But it's hard to dispute this was a safe play.
Seamaster chrono? I have the ti-version ca. 2000.
I agree 100%. I know a bit about these things and would only buy a Pellaton if buying IWC (Big Pilot) or something exotic. I briefly had a M*lle but it stopped running (broken mainspring, htf does that happen?) and the AD allowed me to return it. Buy used.
I have a Tutima TL that's nearly 20yo and it's never been serviced. Shitty looking Lemania 5100 is indestructible. I need to send it in. I would have, but the tooling is gone and the parts are rare.
When people look into the future, Thiel explains to me, the consensus is that globalization will take its course, with the developing world coming to look like the developed world. But people don’t focus on the dark, Malthusian reality of what that will mean, absent major technological breakthroughs not currently in any pipeline.
“If everyone in China has a gas-guzzling car, we’ll have oil at $10 per gallon and enormous pollution,” he observes.
But that’s just the start, because without growth there will also be increasing political instability. Instability will lead to global conflict, and that in turn may lead to what in a 2007 essay he referred to as” secular apocalypse”—total extinction of the human race through either thermonuclear war, biological contagion, unchecked climate change, or an array of competing Armageddon scenarios.
“That’s why,” he says, with characteristic understatement and aplomb, “I think the stakes in this are not just, ‘Are we going to have some new gadgets?’”