Mike,
Any tips on generating keywords and writing successful ads for google adwords?
I have done lots of reading on here, just curious if you have any other tips that may not have been brought up yet.
Also just curious, what type of help do AM's generally provide affiliates?
Also aside from PPC, what other advertising do people generally do to promote copeac offers?
for keywords try to think out side of the box. I know you hear it a lot. lets say you're promoting a wine offer. The box thinks to bid on the term wine, red wines, Cabernet wines, etc.. outside of the box thinks where do people buy wine from? wineries, liquor stores (both offline and online). make your ad target the group. So say you make a group of local liquor stores, your ad might say. Buy wine wholesale. Get wholesale prices save up to 30% fast reliable delivery.
For copy you need to be truthful in your ad but also look at it objectively. 90% of what you write is going to be crap, dont let your ego tell you otherwise. The trick is to see what others do, see what gets your attention, and dont look at just the type of product youre selling, you might see something for another niche that works well for yours.
Marketing online takes skill, and your skill can be sharpened if you begin to pay attention to the ads around you and dissect them, discover why something is said and use the technique you learn in your own efforts. More than half the ideas i have come from seeing it applied elsewhere.
Your AM should help you with ideas, things you need (pixels placed, creative, motivation), making money and what offers are doing good as well trends you can pick up on (i.e. payday season starts in nov)
Besides PPC people do SEO, email, CPM banner buys,