It's a brand
Seem like generating lots of "mydomain.com" searches would be easy with a little email spam...and google would have to differentiate EMD's from brands, which I'm betting isn't easy.
Death of Longtail KW Traffic & Money
- Thread starter 1yerrot
- Start date
It's a brand
Seem like generating lots of "mydomain.com" searches would be easy with a little email spam...and google would have to differentiate EMD's from brands, which I'm betting isn't easy.
I gotta disagree with pretty much everything you said. Google isn't fucking up because they are consistently becoming more and more profitable. If they were fucking up, they'd start losing money, which obviously is not the case.
Also, long tail terms aren't always more commercial. More focused, sure, but not always more commercial. And long tails will ALWAYS rank because that is what Google does, serves up the most relevant pages. They put the "Google Instant" feature in to guide people towards shorter tail keywords, which are more profitable for them, but people still CAN search for longtails... and they do.
It's a brand
Seem like generating lots of "mydomain.com" searches would be easy with a little email spam...and google would have to differentiate EMD's from brands, which I'm betting isn't easy.
I think that's where age comes in. Spam sites are usually up for < 1 year. And yea, if you're doing Facebook PPC or something, just putting your domain in the adcopy will probably help you get a lot of extra navigational services, so it's totally game-able. But what's the point of gaming it? Why not just build a site that people come back to because it's good? 1 quality site like that is going to be way more stable than link spamming a ton of shit sites.
Don't care about this shit, each new "rule" they implement can be exploited, See you on the other side
This just means you cannot rank long tail the way you have been ranking it. Doesn't mean you can't. You guys act like Google will not show any long tails results.. Google still has to have 10 results for any long tail searches, no?
Google pushes out feature releases, algo updates more often than the SEObooks can track.. so what works today may not work tomorrow. Which is why I never do SEO case studies or take them seriously.. SEO is nothing but common sense. Now, You can and should take advantage of what works "NOW", but that doesn't mean you should blindly apply those on your Primary site(s), ie if you have any.
Keep your grey sites, but also keep building white sites slowly.
The only way to build links to White sites should be to Buy hard links and buy genuine-authority-unique blog posts, which is slow.
Consider your White site as your Capital Investment.
Your grey sites should provide your cashflow..
I have always been very very scared of Google, to the point of worshiping it, and it has worked out well so far. Remember the old SEO Saying, "I am not here to beat google. I am here to beat my competitors"
ADAPT or DIE
2 cents
Google pushes out feature releases, algo updates more often than the SEObooks can track.. so what works today may not work tomorrow. Which is why I never do SEO case studies or take them seriously.. SEO is nothing but common sense. Now, You can and should take advantage of what works "NOW", but that doesn't mean you should blindly apply those on your Primary site(s), ie if you have any.
Keep your grey sites, but also keep building white sites slowly.
The only way to build links to White sites should be to Buy hard links and buy genuine-authority-unique blog posts, which is slow.
Consider your White site as your Capital Investment.
Your grey sites should provide your cashflow..
I have always been very very scared of Google, to the point of worshiping it, and it has worked out well so far. Remember the old SEO Saying, "I am not here to beat google. I am here to beat my competitors"
ADAPT or DIE
2 cents
I wasn't going there. More like, I have some quality sites that are small, but have good information and are worth visiting. Google is now, through a variety of measures ("Google Vince", "Panda", etc) is finding ways to make the playing field less level than it was before, by skewing results towards what it detects are "Big Brands".
While many of my "good sites" are pretty good, there's no chance they are going to look like a "Big Brand" naturally. But, if, for example, # of "brand searches" is one signal they look for, is it possible to game that somehow and re-level the playing field?
OK.. so establish your website as a brand.
Isn't it obvious? Brands have footprints. Social media profiles.
Create a profile for your website on lots of social media platforms.. expand your brand. Facebook page.. Twitter page.. linkedin page..
Get it?
Isn't it obvious? Brands have footprints. Social media profiles.
Create a profile for your website on lots of social media platforms.. expand your brand. Facebook page.. Twitter page.. linkedin page..
Get it?
Yeah, in other words we have to ACTUALLY care about the site long-term. That's where we are now though. I know alot of people laugh off every warning, but I see some definite needed changes from this even if this isn't as detrimental as the article and greaph makes it seem.
What it comes down to is simply this: Google is going to do whatever Google needs to do to find that balance of search relevance and ad revenue.
If your site is relevant and something that people are looking for, it is in Google's best interest that you rank higher than a lower quality site, regardless of brand or even authority.
If Google's search results ever go down the tubes, people will flock to whatever search engine finds what they are looking for the fastest. Doesn't matter how much Google is making with Adwords.
If your site is relevant and something that people are looking for, it is in Google's best interest that you rank higher than a lower quality site, regardless of brand or even authority.
If Google's search results ever go down the tubes, people will flock to whatever search engine finds what they are looking for the fastest. Doesn't matter how much Google is making with Adwords.