Three months ago, I had the notion that I could handle a real job if it was really, really, awesome. I hit the reset button on my life, gave my clients away, told my GF I'm moving to SF, and took a job trading time for money, with a well funded SF start up, with the promise of some equity after a year.
For many of us, the reason we do what we do is to avoid the bounds of an office. I fall into this category, but talked myself into giving this a shot.
Let me tell you some lessons I picked up on.
1) Until someone has paid their bills doing something, they're not an expert in it. Knowing that you can pay your bills doing something is a great "fuck or walk" gut check that unfortunately makes you wildly unemployable.
2) The speed which you can deploy something is fucking staggering compared to any sort of company. Code reviews, approvals, design assets, branding considerations. It takes fucking forever. Your biggest worry is the speed that other affiliates can deploy stuff.
3) A lot of engineers are convinced marketing is just some little secret or hack. They are convinced you can just "hack your marketing" with some little loop hole or piece of leverage. They also assume that marketing is linear. So like managing a team of engineers, they'll want to see work go in, and product come out. They fail to realize that marketing is about failure. Constant failure. Until you're suddenly successful. Embracing that notion is terri-fucking-fying for people who've not failed before.
Just some insight from another perspective.
I'm working on some new stuff, excited to see what the WF community thinks.
For many of us, the reason we do what we do is to avoid the bounds of an office. I fall into this category, but talked myself into giving this a shot.
Let me tell you some lessons I picked up on.
1) Until someone has paid their bills doing something, they're not an expert in it. Knowing that you can pay your bills doing something is a great "fuck or walk" gut check that unfortunately makes you wildly unemployable.
2) The speed which you can deploy something is fucking staggering compared to any sort of company. Code reviews, approvals, design assets, branding considerations. It takes fucking forever. Your biggest worry is the speed that other affiliates can deploy stuff.
3) A lot of engineers are convinced marketing is just some little secret or hack. They are convinced you can just "hack your marketing" with some little loop hole or piece of leverage. They also assume that marketing is linear. So like managing a team of engineers, they'll want to see work go in, and product come out. They fail to realize that marketing is about failure. Constant failure. Until you're suddenly successful. Embracing that notion is terri-fucking-fying for people who've not failed before.
Just some insight from another perspective.
I'm working on some new stuff, excited to see what the WF community thinks.