OK this is the newb of all newb questions. On Facebook you know how you select keywords that are really people's interest in their profiles. I am promoting a health offer which pays for leads but how do I know what keywords to type in for people's interest. Is it the exact same as finding keywords if I was using adwords? Just do keyword research like normal and type those in or is there a different method for Facebook? Thanks.
Facebook PPC question
- Thread starter MJHansen
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IMO, picking interests to target by is mostly common sense.
1) Figure out what demo you'll be targeting.
2) What are they interested in? ie: Working out, body building, etc.
3) You aren't putting in KW's, you are putting in the "interests" of the people you want to target.
4) I pretty much gave you a basic answer in #2
FB ads are all about testing. Test out different ages, locations, interests, images, and ad copy. Just a heads up, if you're a newbie, I wouldn't really recommend promoting a health offer on FB primarily because they can be a bitch to convert unless you have your targeting down. People on FB aren't really in the mood for busting out their CC and purchasing.
I would recommend trying out dating, gaming, or mobile offers @ first. That's just me though. Everyone is different, and you never know what will work for you until you try it out.
1) Figure out what demo you'll be targeting.
2) What are they interested in? ie: Working out, body building, etc.
3) You aren't putting in KW's, you are putting in the "interests" of the people you want to target.
4) I pretty much gave you a basic answer in #2
FB ads are all about testing. Test out different ages, locations, interests, images, and ad copy. Just a heads up, if you're a newbie, I wouldn't really recommend promoting a health offer on FB primarily because they can be a bitch to convert unless you have your targeting down. People on FB aren't really in the mood for busting out their CC and purchasing.
I would recommend trying out dating, gaming, or mobile offers @ first. That's just me though. Everyone is different, and you never know what will work for you until you try it out.