It is nice to see someone learn marketing and focus on conversions.
Google SEO may not be here in 10 years, but marketing will.
Yeah, it's definitely been the solid path to choose. When I first got into this, I was all about getting more and more people to the site until one of my mates pointed out just how much of a difference a 0.5% conversion rate increase at the top of your funnel can have for your back end.
In saying that, they're proving very hard to shift but I'm learning slowly.