Free webinar about FTC compliance - Tuesday 26th, 10am PST

smaxor

smaxor

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Oct 17, 2006
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Email we sent out to our affiliates. Feel free to join us.

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Morning Affiliate,

As you know Ads4Dough is always trying to help you grow your business and make it more stable. We've been getting tons of questions about the latest FTC actions and as you know we're not legal counsel. However we have a great team that handles all our of internal compliance.

And guess what?

They've volunteered to do a free Q&A webinar with you, about the current events.

So if you:
Have questions about the recent FTC news...

Join us Tomorrow Tuesday, April 26, at 10am PST for a FREE webinar.

Rob Berkowitz will be talking about how we can stay compliant and still convert within the FTC guidelines. He'll also have some practical real world insight into what has changed.

But because this webinar is about you; most of the time will be dedicated to answering YOUR questions.

To get even better answers to your questions Rob has requested you send in any questions you have in advance. Please email them to RBerkowitz@CoastLawGroup.com , that way he'll be able to get some examples and screen shots for the discussion in advance.

We look forward to seeing you on the webinar tomorrow morning.

>> Register Now <<
https://www2.gotomeeting.com/register/172592603

Success,
A4D Team
 


LOL, they just said affiliates are liable for any claims that the merchant makes. We can't just use what they say and say well they told us that.

We need to get legal counsel on any claims the advertiser hands to us!

But obv legal can not know if they can not substantiate the claims without doing a $50K+ research test.

Basically all affiliates can be sued right now LOL
 
dowork said:
LOL, they just said affiliates are liable for any claims that the merchant makes. We can't just use what they say and say well they told us that.

We need to get legal counsel on any claims the advertiser hands to us!

But obv legal can not know if they can not substantiate the claims without doing a $50K+ research test.

Basically all affiliates can be sued right now LOL
Click to expand...

Oh sorry, you wanted to make big boy money without following the same rules that big boys do? LOL
 
LOL

Fuck it, I'll just ask my rep at Pulse. They always seem to know what is up with the FTC for some reason.
 
jsphfcll said:
^^
and you didnt know that?
Click to expand...

OBV not, if a car insurance advertiser tells us they did research and the avg consumer saves $350 a year on insurance by switching.

How can we be held liable if that turns out not to be true.

They are saying we need to hire legal counsel to review those claims...but the only way for them to really review them is to spends tons of money doing research into if its true or not.

If an insurance company shows us their research and says u save $350, its got to be on them, as its practically impossible for an affiliate to pay and research these claims without also being a huge insurance company.

Basically said before you even test an affiliate offer you need to spend $50K+ on consumer research of the offers claims.

That makes it impractical for 99% of affiliates.
Make sense?
 
dowork said:
OBV not, if a car insurance advertiser tells us they did research and the avg consumer saves $350 a year on insurance by switching.

How can we be held liable if that turns out not to be true.

They are saying we need to hire legal counsel to review those claims...but the only way for them to really review them is to spends tons of money doing research into if its true or not.

If an insurance company shows us their research and says u save $350, its got to be on them, as its practically impossible for an affiliate to pay and research these claims without also being a huge insurance company.

Basically said before you even test an affiliate offer you need to spend $50K+ on consumer research of the offers claims.

That makes it impractical for 99% of affiliates.
Make sense?
Click to expand...

No. They are saying that if you have claims on your website saying there has been an independent review of the product, then you need the documentation to prove that there was an independent review. If the you are getting these claims from the advertiser, then you also need to ask the advertiser for the documentation backing it up. Pretty simple.
 
nickycakes said:
No. They are saying that if you have claims on your website saying there has been an independent review of the product, then you need the documentation to prove that there was an independent review. If the you are getting these claims from the advertiser, then you also need to ask the advertiser for the documentation backing it up. Pretty simple.
Click to expand...


this...

if you have a made up person who is spending 9 a week on car insurance you better have some documentation to back that up... and then you better be letting people know that these are not the typical results... and not in that grey size 8 font...

take a look at where disclaimers are on non shady mobile deals... right next to the claims..
 
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