i can vouch for this... Facebook sucks ass when it comes to marketing, or at least in my niche it does. Stay the fuck away from it I say
GM Says Facebook Ads Don't Work, Pulls $10 Million Account
- Thread starter ayzo
- Start date
You've worked with dealerships right?
Craft up a white paper or some case studies, head over to jigsaw.com/data.com to mine contact info and start sending it to every marketing/advertising contact you can find at GM. If you swing and miss you're only out a few hundred, if they like it you'll get the opportunity to represent some pretty big brands at some point.
That statement is as stupid as it gets.
You can't compare a tiny facebook ad, standing right next to 5 more of its kind(where the banner blindness is HUGE) to intrusive, flashing 728x90 banner.
Also , there aren't freq caps, which makes your ads appear a lot to the same people, which drives the CTR even lower.
Don't get me wrong, I'm not the FB lover, but people are just typing stupid shit and jumping on the "hate FB" bandwagon, and thus misleading other people, who don't take the time and think a little bit about it.
Also why no studies on featured stories?
I think they can't just make it work(changing copies and pictures all the time), that's why they are mad.
If you are going to do branding on FB, you gotta be really creative and have tons of ideas(and moreso, your client has to like/at least agree to them all), because changing copies and pictures will not help you brand at all. It will just confuse the customers.
It is one helluva tool for driving awareness though. For branding, you could try sponsored stories, but you gotta be real good(read come up with some dope content).
Branding is really valuable, just a lot of people here who only know direct response can't appreciate that.
When you decide to buy a Coke or a Pepsi, branding has 95% to do with your decision. When most people buy cars, branding has a whole lot to do with what they buy.
This is true even when you buy internet marketing products... branding has a lot to do with what rank tracker you buy
Branding is really valuable, just a lot of people here who only know direct response can't appreciate that.
When you decide to buy a Coke or a Pepsi, branding has 95% to do with your decision. When most people buy cars, branding has a whole lot to do with what they buy.
This is true even when you buy internet marketing products... branding has a lot to do with what rank tracker you buy
Dude, I'm not talking about the uninformed opinions of people here. I'm talking about what a guy who works in that industry is saying.
BTW, Coke or Pepsi "branding" I could care less and that seems to be the case for a lot of people so bad example.
I'd agree that a dealership can put together an extremely effective FB campaign, but corporate entities have sold themselves a bill of goods that social networking can bootstrap buzz about stuff and have the guys talking about the Chevy Volt around the water cooler. It's the same braindamaged rationalization where agencies now sell their clients "viral videos" (by which they mean an underproduced and overpriced vehicle for a stupid joke) and their clients swallow that the video's "viral" because everybody at the agency watched it several times and shared it on their Facebook/Twitter/Plus, the agency's competitors watched it, and the agency's street team submitted it a bunch of social bookmarking sites, so somehow their client's happy with the 5-10k views, when for less than $1500 they could run 10k impressions on a video normal people actually watch and deliver a targeted message with a clear call to action.
There's gotta be more to the story here. Big companies shift ad spend, drop agencies, etc, all the time. Usually, they are quiet about it. Curious timing with a FB IPO coming up too.
Branding is really valuable, just a lot of people here who only know direct response can't appreciate that.
When you decide to buy a Coke or a Pepsi, branding has 95% to do with your decision. When most people buy cars, branding has a whole lot to do with what they buy.
This is true even when you buy internet marketing products... branding has a lot to do with what rank tracker you buy
Yeah - Bob Hoffman (the guy that writes the blog) doesn't dispute that. But he makes (the imo valid) point that you don't get people to feel a certain way about a product by advertising how lovely your brand is, you advertise the product, and their experience with it makes them decided about your brand.
He also says there are notable exceptions to this: fashion, soda, beer, and some luxury stuff.
Didn't read the blog post, and probably shouldn't have quoted you specifically geomark. Was more just commenting on how uninformed and close minded a lot of direct response people in this thread are towards branding.
Good luck ever creating anything big for yourself if you don't understand the value of creating a brand, and aren't willing to run at a negative ROI (from the perspective of a direct response guy) to establish one.
Also anyone who says that branding doesn't effect their purchasing decisions is lying to themselves.
Another fail story, when will the massacre end?
Pizza Delicious Bought An Ad On Facebook. How'd They Do?
http://www.npr.org/blogs/money/2012...licious-bought-an-ad-on-facebook-howd-they-do
Pizza Delicious Bought An Ad On Facebook. How'd They Do?
http://www.npr.org/blogs/money/2012...licious-bought-an-ad-on-facebook-howd-they-do
Michael Friedman and Greg Augarten sell New York-style pizza in New Orleans. Their operation, Pizza Delicious, is a takeout window between Piety Street and Desire Street. They're only open two nights a week. If you're in the know, you can call them up and order a pie.
Business has been good, and they're about to buy their own place. So for the first time they're considering paid advertising. They'd been thinking about advertising on Facebook but didn't know how to proceed.
Meanwhile, we were working on some stories about Facebook and wanted to get inside the Facebook ad campaign and see if it really worked.
So we hooked the Pizza Delicious guys up with Rob Leathern, a social media ad guru.
The key question they tried to answer: Which Facebook users should they target with their ad campaign?
Their first idea was to target the friends of people who already liked Pizza Delicious on Facebook. But that wound up targeting 74 percent of people in New Orleans on Facebook — 224,000 people. They needed something narrower.
The Pizza Delicious guys really wanted to find people jonesing for real New York pizza. So they tried to target people who had other New York likes — the Jets, the Knicks, Notorious B.I.G. Making the New York connection cut the reach of the ad down to 15,000.
Seemed perfect. But 12 hours later, Michael called us. "It was all zeroes across the board," he said. Facebook doesn't make money till people click on the ad. If nobody clicks, Facebook turns the ad off. They'd struck out.
So they changed the target to New Orleans fans of Italian food: mozzarella, gnocchi, espresso. This time they were targeting 30,000 people.
Those ads went viral. They got twice the usual number of click-throughs, on average. The ad showed up more than 700,000 times. Basically, everyone in New Orleans on Facebook saw it. Twice. Pizza Delicious got close to 20 times the number of Facebook fans they usually get in two days. The guys were stoked.
The campaign cost them $240 — almost $1 for each new Facebook fan they got from the campaign.
"Is that feeling of exhilaration worth $240?" Michael said. "I don't know — hopefully that translates into new business."
It didn't.
After a long night of asking every single customer where they found out about Pizza Delicious, not one said it was through Facebook.
But while Greg took the garbage out, he checked his phone. And there was a message:
"Just found out about you guys via a sponsored Facebook ad if you can believe it. Super excited about your new place — happy to toss in a few bones over the top."
That guy kicked in $10 to support the new restaurant.
"And that was cool," Michael said. "We got some return on our ad."
That return — $10 on a $240 investment — isn't much.
Maybe at some point, the new Pizza Delicious fans will show up and buy some pizza. But social advertising is so new that nobody knows for sure. It's still unproven, untested and largely unstudied.
Some companies, like Ben and Jerry's, say they have gotten a big return. Others say they haven't. On Tuesday, GM said it was pulling its Facebook ads because the ads haven't done enough to generate new business.