Going to be Handing out 5000 of These ....

[ppcIcon]

Seema, good going sounds like you are thinking this through well, I'd be interested in hearing how this goes. Definitely get a co.uk next time though, a lot of the people who might fall for this won't know what a info is. Even having it written there they will put in .com

 

[LazyHippy]

I might ask them to flyer in places like bus stops and taxi ranks, as people are going home. Also people waiting in places like this, can't just walk off as they are waiting for transport, so it might be easier to have a word with them.

Good call. How about targeting people visiting places relating to the beauty/image thing - hairdressers, beauticians, etc - maybe even ask businesses to give flyers to clients in exchange for commission?

 

[Seema]

Just for the record domain has been changed to a .com

Also a slight problem, spoke to the printer company and they said that each design is treated as a separate order so I can't just give them 5 designs and they give me 1000 flyers of each design.

 

[Mikesev]

What is it with Yanks and British teeth? You guys are obsessed.

 

[Versus]

Also a slight problem, spoke to the printer company and they said that each design is treated as a separate order so I can't just give them 5 designs and they give me 1000 flyers of each design.

That makes absolutely no sense. If you provide the vector files they can print and cut AS MANY DESIGNS AS YOU WANT ><

it's not like screen printing where he needs to setup for every design and colour (because he has to cut the screen and mix the die/ink). It's digital, and should be charged per sq/m.

Ask what he means, PM if you want some help, I worked in the print industry for 3 years.

 

[Seema]

That makes absolutely no sense. If you provide the vector files they can print and cut AS MANY DESIGNS AS YOU WANT ><

it's not like screen printing where he needs to setup for every design and colour (because he has to cut the screen and mix the die/ink). It's digital, and should be charged per sq/m.

Ask what he means, PM if you want some help, I worked in the print industry for 3 years.

Heres what he sent me

"Every design you submit is counted as a different job, as the plates must be changed in the press.


Thanks and regards

Jose"

 

[Seema]

Good call. How about targeting people visiting places relating to the beauty/image thing - hairdressers, beauticians, etc - maybe even ask businesses to give flyers to clients in exchange for commission?

Definately. I spoke to my wife about this and she said I should get people outside all those makeup shops where you can buy all this skin cream and guff that women spend a fortune on.

Anyway it doesnt look like ill be getting my flyers until Monday now so the flyer drop wont happen until the saturday after, so ive got plenty of time to think about the stratgey for the intial test next saturday.

 

[emp]

Try it.

It does not sound like too bad of an idea (adding the split testing bit).

Get a .com or .co.uk domain, though.

Report how it goes.

::emp::

 

[Jardini]

Spend the extra $8 on a .com, 50% of Americans are too dumb to spell .info.
Why not do like CityNameTeethWhite.com or something?

/american

I really suggest you change your username or no body will take you seriously

Good luck OP, make sure you tell your girls the right teeth demo. I want to see your result.

 

[Kyle]

You could also make it a "coupon" for a free teeth whitening kit

Absolute genius Will, that's exactly how you should do it.

Get an offer with a coupon code and print it on the leaflet. I'm betting this will massively increase your leaflet retention, as people always feel uneasy about throwing away a freebie.

Otherwise, you're just reminding them that they need to get their teeth whitened. They'll just throw away the leaflet and call their dentist/search google when they get home.

Give them a strong reason to put that leaflet in their pocket.

I'm guessing this will be a fail without the coupon approach, but if it is, don't give up and until you've tried the coupon angle.

 

[Kyle]

Sorry, I won't be doing it myself. I've got a couple of polish girls handing them out for me.

Total Cost

Flyer Design : $50
Printing of 5000 A6 flyers : $120
Polish Girls (2 x 6hrs) : $60

TOTAL COSTS : $140

Conversions needed to break even : 3.5 X $39

Maths fail??

Total production costs : $230

Conversions needed : 6.21 * ($39 - $2) polish performance incentive

CVR needed : 0.124%

 

[eliquid]

hurr durr

I 2nd the hurr durr

 

[Seema]

Maths fail??

Total production costs : $230

Conversions needed : 6.21 * ($39 - $2) polish performance incentive

CVR needed : 0.124%

Yes try and keep up with the thread the bonus scheme was added later.

 

[Seema]

Absolute genius Will, that's exactly how you should do it.

Get an offer with a coupon code and print it on the leaflet. I'm betting this will massively increase your leaflet retention, as people always feel uneasy about throwing away a freebie.

Otherwise, you're just reminding them that they need to get their teeth whitened. They'll just throw away the leaflet and call their dentist/search google when they get home.

Give them a strong reason to put that leaflet in their pocket.

I'm guessing this will be a fail without the coupon approach, but if it is, don't give up and until you've tried the coupon angle.

Obviously you would know this from having tested my exact approach.

 

[sgtryan]

been had circas

 

[Kyle]

Yes try and keep up with the thread the bonus scheme was added later.

Relax Seema, it's only minor but I was pointing out that you got your initial total costs wrong before the bonus scheme. $50 + $60 + $120 does not equal $140.

Obviously you would know this from having tested my exact approach.

You asked for feedback on your leaflet, and you got some. I think your leaflet retention rate would only go up if designed as BigWill suggested. Just my opinion - why the sarcy attitude?

 

[unfadable858]

seemen

 

[Jardini]

I agree that it would probably only work with coupon approach.

When you walk on the Vegas strip, facing those people that hand out flyers. If they hand you a flyer promoting a club, most likely it will be tossed it doesn't matter how pretty the flyer is.

However, if they hand you a flyer saying "Bring this in and get a free drink or no cover charge if you bring this flyer" then it gives people incentive to keep the flyer.

I have kept coupon flyer in the past, but I can't remember keeping just a regular flyer. I grew up at Taiwan, a place you see people dishing out flyer on the street almost everyday as part of your life.

I know the Vegas example isn't identical as what you are doing, but I am sure you can see the similarities

Good luck Seema, definitely let us know the result

 

[stevenz]

I am planning on doing something like this as well. I have no idea how effective it will be but its worth a shot since its not costing me so much. Anybody know anything about the legality of spamming flyers on people's cars?

Goodluck Seema

 

[Affiliati]

So... how'd it go?