Do you know what mahalo's numbers look like?
Google engineers have a hardon for Seth Godin.
Mahalo is at -18. They actually went from #1 to #3 for their own name.
Demand Media is kind of mixed. I think livestrong is actually around +14 or so off the top of my head. Ehow is -7 and another site they own, I forget the name is a -30.