its possible (imo, likely) within 10 years this law or a derivative of it will be used for the right to forget joseph stalin, adolf hitler, why not companies, bp's oil spill, fukashima, bayer shipping HIV to europe, dole stripping the third world, and how about government, us radiation experiments on pregnant women, telling people "you have to pass a bill to read it" etc.
lets not exclude the victims of 911's right to be forgotten, they might wipe all of that information.
the crap in the eu has passed is coming here, think about your friends complaining anonymous about tracking.
consider how law makers will likely pass law without any sort of expertise or understanding that the data collected is why you can find things on google, often why websites improve, and how a little guy can compete against a big guy.
few years ago, shoemoney brought up the idea, and more recently, a defcon panel, had the idea that our people - internet marketers/creators/developers need our own lobby/union or whatever the fuck it takes to unify and maintain a viable effort to prevent this crap from fucking us.
if one day we are suddenly unable to track data, everybody that has been tracking data for the past decade will have an unfair competitive advantage. don't take it lightly, i know most people dont actually do conversion optimization (and you should, since it is SEO) but you and i are under attack. the net neutrality garbage and this eu stuff are just stepping stones to an agenda, dont let it happen.