Hey, cheap guys, I need your inputs

MattfCa,

I took a couple of minutes to visit your website. (Matt Fraser - Affiliate Marketer Vancouver)

This looks impressive and all, it would be great if it explained to "normal people" like me what your knowledge precisely covers, and in which manner you can help companies.

(i thought: this guy seems to know what he's talking about, but I have no clue whether he can help us or not")

Thanks,

Alex
 


Garrett,

isn'it precisely what I'm trying to do here? (finding someone comptetent)

Can I ask you to elaborate your second idea? Of course we "tend to be stingy motherfuckers" when it comes to lead gen, and that's primarily because we have no clue what you guys are talking about.

Can I find the" Lead gen for dummies" on amazon? No. Why? because you guys didn't write it.
 
CSampson said:
Some pointers:

1) Even though this may be a ghey webmasters forum a newb must always approach the members with an offering of a well thought out, mildly researched question and some quality smut of your choice (note: this will say much about you so choose which pics you post wisely)

2) Do some research. Learn about what an affiliate program is. Look at what other people in the same niche are doing already and try to figure out what is or isnt working about their promotion strategy. Do you even know what you can afford to pay for a customer?

3) Until you start asking questions that demonstrate that you have at least a basic understanding of what you want to accomplish and how to do it (which you can get from digging around online) you probably wont get very helpful responses. But the folks of WF are actually pretty fucking cool and helpful when they see that someone has asked a legit question and isnt just asking them to take time out of their day to provide answers that are readily available on the interwebz.

So....

1) Research
2) Epic Tits/Ass/Box pics (the more the better but quality is better than quantity)* followed with educated questions.
3) ????
4) Profit

*Botched boob jobs, wizard sleeve labia and other undesirable types of images will actually hurt your chances of success. The quality of the answers you receive will be directly proportional to the quality of your offering.
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^ this
 
Alexis, have you heard of the so-called "Warrior Forum"? These guys are REALLY good at what they do and unlike the people here they're actually willing to help out. Head over there and specifically ask for Steve Wagenheim, he's one of the best all-round marketers in this space currently. I'm sure he'll be more than happy to help.
 
Alexis said:
Can I ask you to elaborate your second idea? Of course we "tend to be stingy motherfuckers" when it comes to lead gen, and that's primarily because we have no clue what you guys are talking about.

Can I find the" Lead gen for dummies" on amazon? No. Why? because you guys didn't write it.
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look man. If you want to create a successful online marketing department, you are going to have to be a little bit more resourceful than that. If you dont know what a word is.. you Google it! It almost seems as if you are wiping the applesauce off your baby-blue bib

You wouldnt be able to afford most people around here. Nor would we want to go back to 9-to-5's anyways
 
I'm in charge of everything web related.
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This is not our core business
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May you "fail" as miserably as me in life, and you're gonna be just fine.
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I smell a troll.

If you are really good at something, you don't get put in charge of some bullshit non-essential project.

Sounds like a wall street kid (not the lucky sperm kind) who is still doing his mandatory coffee duty.
 
Garrett said:
look man. If you want to create a successful online marketing department, you are going to have to be a little bit more resourceful than that. If you dont know what a word is.. you Google it! It almost seems as if you are wiping the applesauce off your baby-blue bib

You wouldnt be able to afford most people around here. Nor would we want to go back to 9-to-5's anyways
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I should add that we will point you in the right direction.... but that will take too long if you can't understand basic English and aren't willing to do basic 6th grade research on the shit we say
 
Ok. I guess I'll take a stab at this...

First, you shouldn't be asking for tactical channel advice yet at this stage in my humble opinion. Here are some things to look into, that can evolve into a strategic marketing plan:

#1 Competitive Analysis -

-Who are the major players in your niche?
-What channels are they using to drive traffic to their site?
-How much traffic do they have?
-How good are their landing pages?
-How strong is their value prop?
-Are there credibility indicators / trust marks (e.g. certifications etc) they have that you don't have?
-Are they doing things that you are doing better? Worse?
-How are you differentiated from their offering?

#2 Demographic Analysis

 -Who is your ideal customer?
-What motivates them to purchase?
-Where do they gather?
-What is the typical mindset of this demographic? E.g. research, purchase, browser etc

Here's a tip. Instead of guessing who you think they are, check out Quantcast data on your competitors, sites like Forbes / Motley Fool etc. You might also look at the demos on mailing lists common to your niche. You can probably dig some of that up at Nextmark.

#3 Internal Analysis

-Analysis of your current conversion rates. Think about this beyond straight conversion %, break it up into a funnel. E.g. Visitor > Product View > Shop Action (Add to Cart) > Buyer > Repeat Buyer. Consider that this is not the only conversion path. For example, generating a lead might be considered a secondary conversion goal.
-Analysis of price elasticity of demand. Would changing your price or varying the way the offer is constructed yield higher results?
-How can you improve on your landing page(s), call to action, copy, value prop etc.
-Do you have accurate anaytics in place to measure all of this?
-Have you defined KPIs to benchmark performance?

At the end of the day, how well this all works will determine success or failure. This is true whether it be PPC or Affiliate or whatever. If your conversion rates suck, you can recruit all you want, but affiliates will move on if a higher yield can be made somewhere else on their traffic and efforts. The same is true with PPC, at least if you want volume. The highest volume terms will likely be the most expensive. If you can't achieve a positive ROI then you're going to miss out on all that potential.

#4 Channel Analysis

This probably gets to where you were going in your original post. You have a lot of options here, both online and offline. Online, some off the top of my head....

-Paid Search
-Contextual
-CPM / Media Buys
-SEO
-House List Email
-Affiliate Marketing
-List Leasing / Newsletter Sponsorships
-Etc

Your goal should be to eventually incorporate ALL of these channels into a comprehensive online marketing strategy, provided you can do it at a positive ROI. Obviously you can't do all of this out of the gate, so the question is what order makes the most sense. You need to research the shit out of these areas, find opportunities and execute in a logical fashion.

Affiliate marketing, SEO and your house list will generally provide the best ROI. SEO and building a list are longer term objectives. With that said, start with PPC :)

PPC is great because you get immediate feedback on how well your offer is performing. Do not go out to the affiliate world with your creative / offer until you are sure it's as good as it can be. It doesn't have to be "perfect", optimization is an ongoing process...but it does need to perform on par with offers similar to yours in the space. Otherwise, all your recruiting efforts will be for naught because people will jump ship left and right if the offer doesn't perform. Secondly, take the "low hanging fruit" you find in your PPC campaign and start doing SEO work for those long tail terms. Simultaneously begin to work on the broader terms that are going to take time. Depending on the competitiveness, this can vary a lot.

In short, to start IMHO -

-Roll a PPC campaign
-Optimize the shit out of your offer and site
-Once it's performing well, execute on an affiliate program, recruitment etc
-At the same time, begin SEO work on low hanging fruit terms

Just one guys opinion...and I left a shit ton out because I was typing really fast. Didn't intend on writing a novella, but it just sort of happened.
 
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note to some: the fact that english isn't my mother tongue should'nt be mistaken with the fact that i'm stupid.

I assumed that maybe, just maybe, one or two of you don't speak as good dutch and french as I do.
 
nvanprooyen: a big thank you!

this is priceless to me:

"Optimize the shit out of your offer and site
Once it's performing well, execute on an affiliate program, recruitment etc"

Now i know I can concentrate on the PPC campaign first!
 
amorph,

thank you too! Yes, have been pointed to "warriors", but people here seemed more "hardcore passionates". I'm actually quite happy with the results, got some very intersting inputs and PM's.

I'll do my research about Mr Wagenheim...

Thank you again
 
lol, ok, I just checked, and indeed Mr Wagenhein might not do the trick.

So I guess you guys consider "warriors" as a forum for wannabes?
 
stmadeveloper said:
Sorta feel sorry for you, I've had hundreds of clients who have burned through previously valuable employees by making them suddenly a webmaster, affiliate manager, technical guy, etc...

Whatever you do/did before you got told to do the website is what your experienced in - - the rest of this is a lot more complicated than you think.
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^^This

bcc423 said:
If you are in charge of online marketing, then I would have to say your company is fucked.

While reading this thread, my first urge was to insult you, then to help you, then I became overwhelmed with a feeling of pity.

If I were you, I would spend the remaining time selling your boss on the idea that you are going to fuck it all up big time, and that it's OK. Once he is sold on that idea and accepts that initially such outcome is inevitable, then you stand a chance of keeping your job long enough to actually learn how to do it profitably.

Otherwise, the sex might not be free anymore. Eventually, you are gonna have to start charging people for blowjobs in order to support yourself.

Good luck bro.
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^^ This
 
Guys,

I'll have to leave it here. Thank you all for this refreshing experience on this extraordinary forum. I hope no one has been offended by anything I wrote.

I wish you all the best in your futures endeavours.

Alex T. D
 
lol Alexis...if anything you provided some good lazy afternoon entertainment! That is totally worth something. nvanprooyen's novella is some very good advice for you. You have a lot of research to do. The best way to approach that is start examining your competitors...get inside their mailing lists, make detailed records of their registered domains, check out their backlinks...a decent little tool for starting this is Market Samurai.

This is why you get passed around, is because if there is ONE single rule to the JUNGLE or to Internet Marketing, it's that THOU MUST TRY & THOU MUST TRY AGAIN. Anyone who has "succeeded" with IM endeavors has succeeded because they were tenacious & unwilling to give up.

So to drop by and ask around for handouts is kinda funny =)

also moar boobies wouldn't hurt.

max_boobies.jpg
 
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