So your trying to make money off kids who are being bullied? New low bro
Actually I was thinking along the same lines as SUP3RNOVA, making monies off the bullies. But if I could pull some bucks from the little wimps who've been taking a pounding that would be cool, as long as I didn't have pound on them myself.
You guys are close. The correct answer is you make money off of both.
Step 1.) You sell defensive and aversion techniques along with tools to aid those being bullied.
Step 2.) You sell bullies the tools they will need to undermine the knowledge their victims have just armed themselves with.
Step 3.) You sell new techniques to defend those being bullied against the bullies new techniques.
Step 4.) Repeat Steps 2 and 3 until both parties realize what you are doing and gang up on you. Lucky for you though, you will know all their tactics ahead of time.