I've been running this email marketing campaign, but so far it hasn't resulted in any leads contacting us, either through our phone number or the contact form on our website.
Any advice you can give on how to improve the funnel would be appreciated.
Email stats:
Analytics:
I realize that the open rate is low, the email bounce rate is high, and the website bounce rate is high.
The email link goes to the homepage, which is structured in a short sales letter form to give them a soft landing. The goal is to get them to call the 800 number or email through our contact form to get more information.
I can see in Analytics that some people do browse for a while, some for as long as 9 minutes or so. So where do you think we am going wrong? Also, there seems to be some leakage somewhere. If 40 people clicked over to the site, how are there only 29 users? How is that even possible in a straight A-B path?
Thanks.
Any advice you can give on how to improve the funnel would be appreciated.
Email stats:

Analytics:

I realize that the open rate is low, the email bounce rate is high, and the website bounce rate is high.
The email link goes to the homepage, which is structured in a short sales letter form to give them a soft landing. The goal is to get them to call the 800 number or email through our contact form to get more information.
I can see in Analytics that some people do browse for a while, some for as long as 9 minutes or so. So where do you think we am going wrong? Also, there seems to be some leakage somewhere. If 40 people clicked over to the site, how are there only 29 users? How is that even possible in a straight A-B path?
Thanks.