I was offered $10,000 for my site

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bobschmuck

bobschmuck

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Jun 24, 2006
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Tucson, Az
Yesterday, I received an email from someone offering me $10,000 for one of my sites. I'me still thinking about it and I wanted to get different point of views on selling it. I was also thinking about doing a counter offer of $30,000 to see if he will except it or meet in the middle.

I just talked to my dad and he said to hold out for a higher price. Seeing that he is willing to pay $10,000, he might be willing to pay even more. I also need to talk to my wife. She already knows about him being interested but doesn't know about the offer because she is at work right now.

My site earns around $677 a month from different online sources, receives 22,500 unique visitors a month, and in the top 5 on Google for it's main keyword.

So... What do you guys think I should do?
 


Not a bad offer but it all depends on the subject, potential etc. If you want to sell though why not tell the guy you've had an offer of like $15k and see what he says?
 
$10,000 is a fair market price for the site based on your income from it. It's actually nearly $2000 too high.

Do not counter with $30,000, you'll lose him. Counter with $15,000 if you really want to entertain selling it.

I receive offers every once n a while. What happens is I either counter demanding high 6-7 figures for sites I am not ready to sell or I accept the offer and sell it.

In your case, it depends on the growth of the site. What are your plans with it? Happy where it is at? Know it will greatly improve soon? If you are content with the site and maxed out the growth for what your plans were, yes, sell it. If you know the site will triple profit within a year, counter offer, explain that, and hold on.
 
The whole 'I already have an offer for $$' is bullshit, especially when there isn't an alternate offer. Not a good idea in your situation, since you're considering doing the deal. You can't come back to $12,500 if you say you have an offer for $15k - well, of course you could - you just look like an idiot. So throw out a counter offer, do a fucking business transaction and leave the kiddie tricks for those at DP.

And what's the back story on your wife? Who cares? Seriously, unless she knows about online marketing, website values, etc. - does it matter? I mean, clearly you've kept her in the loop by telling her your site has an offer on it and that's good of you. But she might hear $10k and nag you to death about selling it because it's a silly site and someone's offering you $10k, when in reality it's value might be much higher.
 
Damn nice...I have a site that is making approx. $2k a month and I can't sell it for zilch.
 
I'd like to find more information on evaluating website worth. In my business ventures offline most everything was done on around 2-3*annual profit=value+goodwill, but it seems like established websites are going for all different kinds of prices.. anyone have good resources to read up on this?
 
Thanks for the advise, ScottDaMan.

What are your plans with it?
I actually do have upcomming plans for the site with the addition of a quiz to check the visitors knowledge of the topic. The quiz will help me get more backlinks because I'll be giving a badges with different rankings for them to add to their blogs, websites, and myspace.

Happy where it is at?
Of course not their is always something I want to do on improving my sites. :)

Know it will greatly improve soon?
I truly believe it will improve greatly cause its fluctuates in ranking between 5th and 2nd on Google for its main keyword. When its ranked 2nd its income increases about an extra $5 a day.

I'm very torn between my decision.
 
I wouldn't sell for it $10K... since you could just keep doing what you're doing now and milk it for the next year and half and make more than that...

if you're not really looking to sell and you have a motivated buyer, I'd say counter with 3-5 years gross...

but if you're looking to bail out that's different... take the money and run... and make sure you don't sign a non-compete so you can start another site in the same niche with all the same content you've built up ;)
 
It depends what type of site it is and how much room there is for growth. Does it have potential to make a little or even a lot more? I normally don't let my sites go until I have at least 24 months revenue. Sometimes its asking too much, but I would rather hold on to something which generates me a bit every month than sell it for a lump of cash which you know is going to eventually disappear.
 
Well you figure out the expontential profit that you will in future derive .Just calculate the price in terms with what you are gaining in future.Some times giving an over priced tag for your blog can make it difficult for the buyer to buy it.
 
I wouldn't sell at that low a multiple if it were me. But you shouldnt base your decision on "will this fella pay more?" either. If you don't expect to make $10,000 over the next 3 or so years. Then I would consider selling.
 
did you listed it for sales? u know there is a domain scum that run around like these, right?

those ppl send out random email saying they want to buy ur domain, later they want to pay for appraisal
 
yea countering with 30k seems way over board. also, $600+ a month with room for expansion seems like a keeper to me. Why ditch it?
 
What's the domain and keywords it ranks for?

From the sound of it, the $10k even offer is a stab offer. Meaning, it's an in the middle type to see what your reaction is going to be to it. If you go crazy higher, they may think they are onto something big here and shoot another offer at ya.

Don't worry about backfiring, because the potential buyer hasn't shown you any proof that they are serious other than making a very generic offer.

If you really want to barter it, and they don't know how much you're actually making now, tell them you were going to put it up for sale in June 2008 for $22,500, but if they are really serious about it now, then you'll give them first dibs on it, but for no less than $18,500.

This way you're in control, and you have the upper hand and leverage over them, instead of the other way around. If they balk at it, then keep building it up and look at it from the way that you didn't really lose anything anyway.

If you think you need the cash right now for something, where you can take almost the full $10k and invest it into something that will give you an ROI ratio of like 2:1 or 3:1 then just take the $10k offer with no bartering and use it.

I think $10k for a site that's earning under $1k a month is a good deal, in fact, a good deal for you. Let's not forget.. just because you think it has potential, doesn't mean you should assume that it will all work out for you. Because it is the internet, and in terms of stability, it can get nuked off of Google and the server can get all these crazy issues causing downtime, and that will pretty much render the site fairly worthless in a very short period of time.

Ultimately, it's your decision. And so you don't go nuts on it, ask the buyer for referrals or creditentials/proof that their offer is serious and that they aren't just a spying competitor trying to guage what your site is worth so they can go ahead and sell theirs.
 
Depends on lot of stuff -

1. Are you in it for the long run?
2. Do you need liquidity for any other investment?
3. Do you think you can keep growing it?
4. What is the future outlook for this niche?

If you want, you can post it for private valuation in the domaining section and I'd be more than glad to help you with it. =) As a guide, you have access to it.
 
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